OVERVIEW: SPONSORED MEDIA
Outline
What is Sponsored Media?
Sponsored Media is the most integrated way to drive shoppers on the Facebook/Meta network to your store.
Why Sponsored Media?
Drive high-intent traffic to your Lazada store:
Reach, engage, and drive high-intent shoppers from Meta/Facebook family of apps.
Drive traffic & sales based on shopper’s behaviors and preferred topics, with personalized product listings to your Lazada store.
Easy, integrated setup & management:
Manage, optimize, view, and pay for the impact of your e-commerce campaigns for your Lazada store via the Seller Center that you are familiar with.
Ensure precise audience targeting:
Automatically target high purchase intent audiences to drive quality traffic & sales
Find out more about Sponsored Media in the Study Guide:
Explore Sponsored Media Success Stories:
L'Oréal Thailand: Enhance your ROAS and conversion rate with Sponsored Media's high-quality external traffic
Explore other solutions:
Overview: Sponsored Discovery
Drive traffic and sales to your store with high intent shoppers via Sponsored Discovery
Overview: Sponsored Affiliate
Drive sales at a guaranteed ROI with Sponsored Affiliate
Overview: Sponsored Display
Maximize your brand and product awareness with Sponsored Display