[SG] Introduction to Sponsored Max [Beta Version]
Outline
Maximize Sales of your products to achieve Maximum Returns with Sponsored Max
What is Sponsored Max?
- Sponsored Max is an on-site promotional solution that helps sellers maximize sales potential by enabling the setting of a target ROAS (Return on Advertising Spend) and daily budget for promoted products
- Sponsored Max utilizes Lazada's latest AI-powered algorithms to efficiently optimize sales and conversions, achieving the set target ROAS
Key Benefits of Sponsored Max
✔ Maximize Sales Returns
Unlock your product's sales potential with Sponsored Max by setting a Target ROAS. Lazada's latest AI-powered optimization aims to maximize sales for your promotion budget
✔ Scale More Potential Reach
Sponsored Max targets high-potential buyers with Lazada's latest AI-powered algorithms, maximizing reach through search & recommendations placement
✔ Control Over Your Budget & Returns
Control over your budget and target ROAS for each individual product. This ensures you are getting the most out of your promotion spend.
Sponsored Max vs Sponsored Discovery
Sponsored Max leverages the latest AI-Powered to provide pre-suggestion for unlocking maximum sales potential
3 Easy Steps to Maximize Your Sales with Sponsored Max
Step 1 : Select Potential Products
Sponsored Max analyzes market trends, customer preferences, and your store's performance to identify products with the highest sales potential, personalized just for you
Step 2 : Input the Suitable Target ROAS
After analyzes your potential products, Sponsored Max suggest a suitable target ROAS (Return on Advertising Spend) for you. With the suggested target ROAS it ensures to deliver the best possible sales from your budget investment.
Step 3 : Accept Recommended Daily Budget
Sponsored Max takes the guesswork out of budgeting. With suggest a daily budget that balances maximizing sales with your spending level, ensuring you don't miss out on exposure to potential buyers.
Frequently Asked Questions
Q: Is there a minimum budget that Sponsored Max can set at the product level?
A: Yes, Sponsored Max have a minimum budget set by the platform. We recommend following the algorithm's suggested budget for effective product promotion.
Q: Can I promote my products in both Sponsored Max and Sponsored Discovery?
A: Unfortunately, similar products are unable to promote in both Sponsored Max and Sponsored Discovery together. Seller may need to pause the promoted product in Sponsored Discovery before run those in Sponsored Max
Q: Why did my ROI results not match the Target ROI input?
A: Your Target ROI may initially vary due to the products’ learning phase. ROI fluctuations are more significant during this stage. Please wait for 7 days for learning phase to completed before optimization.
Q: How can I control my Sponsored Max budget?
A: Sellers can control the budget for each product within Sponsored Max. The interface also displays the total budget for all products within the Sponsored Max.
Q: Where will my promoted products display to shoppers?
A: Currently, Sponsored Max promotes your products through Search and Recommendations
Q: What is the Sponsored Max Attribution Window?
A: The attribution window for Sponsored Max is 30 days same as Sponsored Discovery
Q: Which Account Balance does Sponsored Max utilize?
A: Sponsored Max use the same account balance as Sponsored Discovery. Sellers can top up the account balance to keep the promoted products active.
Q: How should I use Sponsored Max to promote while I have already run Sponsored Discovery?
A: Sponsored Max utilize latest AI-powered algorithms to help your product maximize sales to match your target ROI as an objective, allowing control over target ROI. We recommend promoting suggested products in Sponsored Max and continue to run you Sponsored Discovery campaign as usual. Please do monitor and adjust Sponsored Discovery campaign budget for effective performance.
Q: How should I review my Sponsored Max Performance?
A: You can review the overall performance of Sponsored Max product by navigating the Sponsored Max Tab , under Performance section. Please note that the performance is a directly guided product performance
Q: How many times per day I can adjust my Target ROI and daily budget setting?
A: You can adjust your target ROI and daily budget for your Sponsored Max promoted products maximum 2 times per day