Mamypoko Indonesia: Drive New Buyers & accelerate GMV growth with Always-On Sponsored Discovery
Outline
Objective
With a significantly shorter buyer lifespan than other categories, Baby Diaper brands tend to be on a constant lookout to identify and drive New Buyers to their store.
Mamypoko, a leading Mother & Baby brand, wanted to tap into Lazada's growing pool of New Buyers in this category, with the ultimate goal of achieving continuous GMV growth throughout the year.
Approach
Lazada and Mamypoko jointly reviewed and revamped the way campaigns are run:
Sponsored Discovery:
- Shifting away from sporadic activation (eg. only during key Mega Campaign periods) to an Always-on activation throughout BAU and campaign periods
- Enhancing the overall campaign structure and optimization tactics
Commercial Deals & Offers
- Improvement of commercial offers such as Vouchers & Flexi Combos
- Participation in platform campaigns such as Baby Wednesday, LazMall Brand Day, and Ramadhan Campaign
Results
Mamypoko achieved significant uplifts across GMV, Orders, and SOV ranking after just 1 month of always-on activation.
Learn more about Sponsored Discovery:
Lazada Sponsored Solutions
SPONSORED DISCOVERY
Drive traffic & sales with high intent shoppers into your store with Sponsored Discovery
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