![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/3893077/w550/sponsoredmediaherobanner.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy8zODkzMDc3L3c1NTAvc3BvbnNvcmVkbWVkaWFoZXJvYmFubmVyLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjE1NjkzNX19fV19&Signature=Bs-K8XXfRCShZ1ZPaFXAJxroWAtS3gfhc7X3YRn5mePg11bk22g0ds~4x1bMD~nfjdTAhe44A2zGCy7gClAZ2GtpOnxdNK~RcAvtH-rCS-epwsA9h8kaExvMaJn44wEyVwDFR8U2fzvxGnU8GIXEJy0G641iPjMoe~Dr0sRwqgKNv1gys4fXGlS2-~If9Sljx7V-3WSaHYtxbsdR7JvEAD~brOcLbZI5nIZjFzXrWWoCFqW7KvyXsS7WFU8brvPrsEy7-fuVquXi13rPFW9Lw1GPNsYsX1aI0jHVM9iGKFrE1zcmKzAeSreJyEGBHRw1JuDqvcozMRSqkb-JAr20Lw__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
OVERVIEW: SPONSORED MEDIA
Outline
What is Sponsored Media?
Sponsored Media is the most integrated way to drive shoppers on the Facebook/Meta network to your store.
![](https://cdn.exceedlms.com/uploads/resource_images/targets/4015223/page_regular/lss-website-v6-part-2-15.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2ltYWdlcy90YXJnZXRzLzQwMTUyMjMvcGFnZV9yZWd1bGFyL2xzcy13ZWJzaXRlLXY2LXBhcnQtMi0xNS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNzM3NDN9fX1dfQ__&Signature=MKxQvISbU2Aec4QBmIbCW1ggxjZoXGbCmEt2kqoArN1TU6IDlw4ufWvBGbc3vjcbHflwdYHDsodmsFu7N4Hl9kBeD7hOYUuwK5KtSYDBtm3OBzKks1~LtC52PsKkAPJ4GYIkBSqMaVIa3-D7Gs0lFxiUoLHI9jIAKRJx-FOfQ-RDXamV~Q8c30Zn~69~4grK~a1ee9NGLuPHZ~d8OCaB5wLdbpGBL4~FR9ELUfBw44gKMtP5ZOAw9Vvgxtm5MTMc8viK7fVW5zWYaQPACpKOmhWEadgaXExiL9-vFHbZ1oS2oSFHCBgjKPSjaIHfCCR8xlOPHNRXAib6Q-A3eQWgug__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Why Sponsored Media?
Drive high-intent traffic to your Lazada store:
Reach, engage, and drive high-intent shoppers from Meta/Facebook family of apps.
Drive traffic & sales based on shopper’s behaviors and preferred topics, with personalized product listings to your Lazada store.
Easy, integrated setup & management:
Manage, optimize, view, and pay for the impact of your e-commerce campaigns for your Lazada store via the Seller Center that you are familiar with.
Ensure precise audience targeting:
Automatically target high purchase intent audiences to drive quality traffic & sales
![](https://cdn.exceedlms.com/uploads/resource_images/targets/4015247/page_regular/lss-website-v6-part-2-16.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2ltYWdlcy90YXJnZXRzLzQwMTUyNDcvcGFnZV9yZWd1bGFyL2xzcy13ZWJzaXRlLXY2LXBhcnQtMi0xNi5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNzM3NDN9fX1dfQ__&Signature=W9vUvzt~hK~NgLFEZnZRJf2HqBQuRuYgAYKWY~BkP-Y0Ym4sk57ukmTyAjVBE8mI8ar8ZIXTHsm7r20YlmjwGmAg3~nl0d4ggnjOoZ5IcdXZuAcpdvlWp-jSsG26Sg6dGJnk3dJ~D97zfdYxCmcc9Jxr-hYV70arv0Ld8UzGJasviNxFE4vcsMn1K-~25l5YCnUJfOt26U76uLw6kCv7ntMM3OxjaYnzwRFR7dkkEIjBzp7gMZmySZY9vpaJI0svvgpQHyw9KLCjhmWBjXaFOPho0qXynWkeNcPlyuz4vVP0Wi5rGARp674wjV8lCgxyo9HWxYbIQdrLbdPcaDDUEQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Find out more about Sponsored Media in the Study Guide:
Explore Sponsored Media Success Stories:
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjE1OTQ3OH19fV19&Signature=DLgrGKm38DI2LzXIatWl7NYUsj3bqZHeR52S6XZg2rBe10Jyc5UGNvIDUrFeN7HVW1JpLvjhxT5IUh8qcJJvwvIcot2~ntg3UL0ksBWGkiYllwfDVac9~rKUNQSyh4fQt~KssPrhH9EcOgdI96ch8ux64YtBUOYmN27aQ55zYiU2PmOp9KjkhEIcQVvkWNlKH8VhsAz8eUsZMucRnmFpN1Ejo7DKB7PFxTVCyN1UlHIVb3oViVQ3r3NK540j-~VgmiMpg7RgRWRQaZI8TaHS67708jwhiASoQoh224IaabP1vN2zfSssbM1VDCu2KbqnVnXeD3rXloGUfRV31iAduA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
L'Oréal Thailand: Enhance your ROAS and conversion rate with Sponsored Media's high-quality external traffic
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/4088367/activity_preview/loreal.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvNDA4ODM2Ny9hY3Rpdml0eV9wcmV2aWV3L2xvcmVhbC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIxNTY5MzV9fX1dfQ__&Signature=DEKixqHsE9bJr7C3XZ1-zNZ9uSr-6tqp5Ax~M3-8tqDV-F~NksXL3wy5tBVBaskTiODWsAwaxWfa8CIM~Ca0XZdGSSBz4XYN6GgPj1Hh77Eet99eBLJu8~Mm4Fovmsg7JKfKDT2dl63iVWChvt6AvXqgcMPF34BqlGYRAoExSnLZ9z7UtpfbqNC9bPFOu6ybbOIbDmnZ--16mtkInerJP16Ix4SydAgzp7Y3A--C7K9sL8s2Yu4sDwyeLSFAa1Z9HvMAcbDK6l30XPELoIv~PBZ6vnvXGUcmV4ZScKUfliCj0JmulxnIgIXyKjJBxfFbpLtblykg0MiLwDqG90VNcQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Explore other solutions:
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjE1OTQ3OH19fV19&Signature=DLgrGKm38DI2LzXIatWl7NYUsj3bqZHeR52S6XZg2rBe10Jyc5UGNvIDUrFeN7HVW1JpLvjhxT5IUh8qcJJvwvIcot2~ntg3UL0ksBWGkiYllwfDVac9~rKUNQSyh4fQt~KssPrhH9EcOgdI96ch8ux64YtBUOYmN27aQ55zYiU2PmOp9KjkhEIcQVvkWNlKH8VhsAz8eUsZMucRnmFpN1Ejo7DKB7PFxTVCyN1UlHIVb3oViVQ3r3NK540j-~VgmiMpg7RgRWRQaZI8TaHS67708jwhiASoQoh224IaabP1vN2zfSssbM1VDCu2KbqnVnXeD3rXloGUfRV31iAduA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Overview: Sponsored Discovery
Drive traffic and sales to your store with high intent shoppers via Sponsored Discovery
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/3942219/activity_preview/lss-website-part-2-19.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvMzk0MjIxOS9hY3Rpdml0eV9wcmV2aWV3L2xzcy13ZWJzaXRlLXBhcnQtMi0xOS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIxNTY5MzV9fX1dfQ__&Signature=P-F~p5bdmVHUTaXmF8XNHTrWY2yAqlRpvWmVmbrZ8njFwUknWQKEW5G3bG6adjRyc1ah6FEATfBQkymjPu-NwWD5Im3kzSWOFEBCFdDoLjz1TFw23D6hcCTGV7wIsdyw0yoIK27Kpgz6U0-jQ~UoOTzziS31NU~WQcNC3giv9i3QyFu-cNkpArSHnvVdGZXmUPhI4Ep-9QJjTjBWzTXrkHI1WijXhnOMXd9USKJ2z3JlofHrNXEFFJCgzcj3QKnYF9jUVXpv0HvEsbLToNEKNQjJltnNp8laKSPSqg3fAvpTs0I0zczooDXPD2ajU5PQRYuv9MR~f4RgMFilyvBH1g__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjE1OTQ3OH19fV19&Signature=DLgrGKm38DI2LzXIatWl7NYUsj3bqZHeR52S6XZg2rBe10Jyc5UGNvIDUrFeN7HVW1JpLvjhxT5IUh8qcJJvwvIcot2~ntg3UL0ksBWGkiYllwfDVac9~rKUNQSyh4fQt~KssPrhH9EcOgdI96ch8ux64YtBUOYmN27aQ55zYiU2PmOp9KjkhEIcQVvkWNlKH8VhsAz8eUsZMucRnmFpN1Ejo7DKB7PFxTVCyN1UlHIVb3oViVQ3r3NK540j-~VgmiMpg7RgRWRQaZI8TaHS67708jwhiASoQoh224IaabP1vN2zfSssbM1VDCu2KbqnVnXeD3rXloGUfRV31iAduA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Overview: Sponsored Affiliate
Drive sales at a guaranteed ROI with Sponsored Affiliate
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/3942225/activity_preview/lss-website-part-2-20.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvMzk0MjIyNS9hY3Rpdml0eV9wcmV2aWV3L2xzcy13ZWJzaXRlLXBhcnQtMi0yMC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIxNTY5MzV9fX1dfQ__&Signature=JSyfMg2RFhrH-FrjdUNjzLCDkTzDirCTruV7cdck6GC~5vj557F1K4nndUEzVrjchlPigMSHsG9kY~0b7DCX~MbQ960spUYqLGjkfeFQx80fa15BxXhwyqyFdE~Qp7v2cQq~y36uXnhjbz3nzOrBzOz~63iMtzXYiI1zxG~Jb-PuWyAih2fpLRWaCIhyAwlhGaJGR9qNOeFu5ECW5jf8euh-leGoJ3nYEyktdwDJRPHH4TY54JJidEv4V1RyXHfDR0h~XtjZJTsELhgi3gEbi7S7NdhTmLuC6KDQyhGB8eAWVTRSOojvvwahojHiWh54IlHJboJGVcp7CoQ2kHL~Xw__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjE1OTQ3OH19fV19&Signature=DLgrGKm38DI2LzXIatWl7NYUsj3bqZHeR52S6XZg2rBe10Jyc5UGNvIDUrFeN7HVW1JpLvjhxT5IUh8qcJJvwvIcot2~ntg3UL0ksBWGkiYllwfDVac9~rKUNQSyh4fQt~KssPrhH9EcOgdI96ch8ux64YtBUOYmN27aQ55zYiU2PmOp9KjkhEIcQVvkWNlKH8VhsAz8eUsZMucRnmFpN1Ejo7DKB7PFxTVCyN1UlHIVb3oViVQ3r3NK540j-~VgmiMpg7RgRWRQaZI8TaHS67708jwhiASoQoh224IaabP1vN2zfSssbM1VDCu2KbqnVnXeD3rXloGUfRV31iAduA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Overview: Sponsored Display
Maximize your brand and product awareness with Sponsored Display
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/3942231/activity_preview/lss-website-part-2-21.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvMzk0MjIzMS9hY3Rpdml0eV9wcmV2aWV3L2xzcy13ZWJzaXRlLXBhcnQtMi0yMS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIxNTY5MzV9fX1dfQ__&Signature=eNQTO8Bv7vAlKWRqi22dMKkUGTPk0l-W8zXI3NS4Cve~fjHxr85BHpWNYSlH7CMtoFvdnR8Gw8IjwH0YO-jyprW2GLFO3Eq6ghiDE380ivhweXyhm0cldlmYQDPnXqHAhaxEF4556DSQ72kr5AeIZwkmeSe47U2J52xg0PZcVQzg2~K9DT0BvI7ZIC5f8g8myIxT~EMvmcsQZWrkilcKZwj5U0gerxs3Qr5IJssmhKV7asZOu81H~yveN4ALxugUFXOHey3Wul6GAzmFz4K0~Ge20~s9G60ciljydVzOe1rWsVx9Qa1GGFBJLTkQOe8AOnUjG6fqz4szlyjBHt--Xg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)