Samsung Philippines: Boosting Mega Campaign performance with First Search Slot
Outline
Objective
Samsung Philippines wanted to boost overall sales performance during the 6.6 Mega Campaign and the subsequent Super Brand Day campaign.
They opted to use First Search Slot to augment their Sponsored Discovery campaigns, specifically aiming to drive higher conversion, ROI, and clickthrough rate from the surge of high-intent shoppers during key campaign periods.
Approach
Samsung placed an overbid for First Search Slot in all of their Sponsored Discovery campaigns during Mega Campaign periods.
- As a first step, they identified a handful of priority SKUs to be placed in First Search Slot
- Higher CPC bids were placed for the above SKUs using the FSS Overbid feature in Lazada Seller Centre portal
- This was closely monitored and adjusted throughout the teasing & campaign period to remain competitive against competitors
Results
Samsung’s First Search Slots Campaigns achieved significantly better results across ROI, conversion and clickthrough rates.*
Learn more about Sponsored Discovery:
Lazada Sponsored Solutions
SPONSORED DISCOVERY
Drive traffic & sales with high intent shoppers into your store with Sponsored Discovery
Lazada Sponsored Solutions
Leading Fashion Brand: Maximize visibility and boost conversion rates with First Search Slot
