Oppo Thailand: Using New Product Launcher to boost sales on flagship launches
Outline
Objective
Oppo Thailand wanted to boost visibility and accelerate sales performance of their latest flagship smartphone.
They opted to use New Product Launcher as one of the ways to get exclusive placements across the Lazada App, while keeping a close control on bid prices.
Approach
OPPO ran the New Product Launcher campaign within days of listing the Reno 7 to quickly reach a wider audience through exclusive placements on the Lazada App.
With a straightforward set up process they were able to get high quality placements with controlled bidding, leading to favorable results.
Results
“Thanks to the New Product Launch campaign we got approximately 14x return in our most recent product launch. We are very satisfied with the results, and plan to continue using it in our upcoming product launches for sure.”
– Paveena Varanusart, E-Commerce Campaign Manager, OPPO Thailand
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