![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/3893077/w550/sponsoredmediaherobanner.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy8zODkzMDc3L3c1NTAvc3BvbnNvcmVkbWVkaWFoZXJvYmFubmVyLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA2ODA4OX19fV19&Signature=IjOff2bjtKW285PStPsQDObb7eH1ezieJTFOZ7b9jO0yFnuD75in1HPMceMI2yQVlHKPzCLyOlsApKm21xKxc8TiMVmzvHPd-RUnDX7RsXTMW-AGhK6q-eRWW6it1FFufY6JLGObN9Pr1wzPn7pF3xFIsv0OvnLZQ~80sgTTKHwVN~gqQ4MkUP-5VtHVJm2knB-YBpy2rUEH2BQ-6-lhPd8j2XWoe-Uy3dD7AyF0m9ibTV9w-OA6wt7oWja3Lf76HtBdZrNfrQy5PI6HEUsrV7WhlbXDHRS7hhytXK~YbQWb7eRNbitRf6bnui9go8yc80hjKn62ylSH01BZwtHwLA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
OVERVIEW: SPONSORED MEDIA
Outline
What is Sponsored Media?
Sponsored Media is the most integrated way to drive shoppers on the Facebook/Meta network to your store.
![](https://cdn.exceedlms.com/uploads/resource_images/targets/4015223/page_regular/lss-website-v6-part-2-15.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2ltYWdlcy90YXJnZXRzLzQwMTUyMjMvcGFnZV9yZWd1bGFyL2xzcy13ZWJzaXRlLXY2LXBhcnQtMi0xNS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNjA4NzR9fX1dfQ__&Signature=BLOu~wLp8LlDX413Fs3mBEsCQeLRq6WwyDWrHq5aQsb5GhyCjJyaEXCv2hj4rs6-P3tBRq6hfEom57tvZ1i9mZerPBnNobKyNu8ivH9bJtK2-KMbuZm-n-eC43LNeBXpszSDl~Y9c8iJv9A6O1qRkwc4HKYjo8zcG1dGMU4gJ7X3f8heuy2docgsZtlWcZ7gEsVypDkxkGiPbuq4KTaIhIe4VKV3fTXVVYz8xKZlKEIDhfx0TQ~MXYgn56F0ED748iKVEkg~9VxaDQ~ThuMC-GgBWbQrHv9ovlYHfXAQPDYFhvNKsqyXjFWQBB5D-Oa3LXEQYwiOI8T44ADdkIi~LA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Why Sponsored Media?
Drive high-intent traffic to your Lazada store:
Reach, engage, and drive high-intent shoppers from Meta/Facebook family of apps.
Drive traffic & sales based on shopper’s behaviors and preferred topics, with personalized product listings to your Lazada store.
Easy, integrated setup & management:
Manage, optimize, view, and pay for the impact of your e-commerce campaigns for your Lazada store via the Seller Center that you are familiar with.
Ensure precise audience targeting:
Automatically target high purchase intent audiences to drive quality traffic & sales
![](https://cdn.exceedlms.com/uploads/resource_images/targets/4015247/page_regular/lss-website-v6-part-2-16.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2ltYWdlcy90YXJnZXRzLzQwMTUyNDcvcGFnZV9yZWd1bGFyL2xzcy13ZWJzaXRlLXY2LXBhcnQtMi0xNi5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNjA4NzR9fX1dfQ__&Signature=dIHmWXKzY1oCzxlGBpcoOdCfNZ5KO~jb1Pg119ceQzotM0eid1n9N9v9NWWD1p78iUspg3XpAiy-4Va-AXrvXL1EwJ7qViRcrUaxec61IWGc9jy4NmqqslzeEyY7Tjlz08p7O0QRFXTuq-0ohUIPxd7uGBWyK8YCsg2s37f7-ty20NCiOuElrndt1IUfVT-2V7SHebwSzPsk4EcTXM92w80TIrlbyoW-GUQbfiuwGm415gZh2wwTz7HgjfZQAep53cvHYi0CGto7xLOxCYh9zYzJwrZR9LWWfwj0QlWFO9PrDazgtpH3liuNvRzYGKkX0-B3yy9zhQAEQz4VUra4DQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Find out more about Sponsored Media in the Study Guide:
Explore Sponsored Media Success Stories:
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA3MzA4M319fV19&Signature=WzstG11Zp6oIBkm2WFrw8Q3gpRKm2ehDn0PKrQZZlYbML5WN4jmOK~Q4-RmvYHa3LDZwZiTuP6Jvrskq3RJ6JKB90lGygwgfuHSFjUsKh0WfwTNC-j71FtPdRFozv3HkCgZJOESz8qyAKM7YR3iVGFMR00qyq7EIaWZP9jKE-zEAXOk964EldQ2Gqvc~QAa0yCRNFa-yvFT5S4BchuVD4I0z4X9gPCmsLAyheymgwnSLv~ENnznw3e39VMq0y-csP~xFIVjWUVsIqV-B7xhmNsjjRpX11277ZxPOxlkH~go3EdGrXeHnrcm1HDyBhc9HCLaNdviKmaHJ4IDJB59J0w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
L'Oréal Thailand: Enhance your ROAS and conversion rate with Sponsored Media's high-quality external traffic
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/4088367/activity_preview/loreal.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvNDA4ODM2Ny9hY3Rpdml0eV9wcmV2aWV3L2xvcmVhbC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNjgwODl9fX1dfQ__&Signature=V8zvHjVAIGim8ouKGmNsNa50wSYhWhTl95YZMXw5lw2F9WlR3cosQnDhRZyk0PelVNgIhF00IGx47jkFNs6fMDoZkUL9vIFMjAFnqJ-38vg-JxNTsPbIGc7P1i6EmG~Po8J~u8qdDowb3H753W7ZUKeUYaLB2AituUTxpHezuTanxdydhKbRcsYm~qaHQPigj8pQPLR85mCfi1dckvsqdxm7m0GHoGZH6bwYh3rwRsBuZ4ZBwaVP5SRYMKqZOa~4xSRqkrmzC1q-8zdnYjCjRqwoR45TGqKWzcVqGGfJ9agoEHqcfjUv51jUR-hHO0dD-QzMYAAy1f011bHk3CmZlw__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Explore other solutions:
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA3MzA4M319fV19&Signature=WzstG11Zp6oIBkm2WFrw8Q3gpRKm2ehDn0PKrQZZlYbML5WN4jmOK~Q4-RmvYHa3LDZwZiTuP6Jvrskq3RJ6JKB90lGygwgfuHSFjUsKh0WfwTNC-j71FtPdRFozv3HkCgZJOESz8qyAKM7YR3iVGFMR00qyq7EIaWZP9jKE-zEAXOk964EldQ2Gqvc~QAa0yCRNFa-yvFT5S4BchuVD4I0z4X9gPCmsLAyheymgwnSLv~ENnznw3e39VMq0y-csP~xFIVjWUVsIqV-B7xhmNsjjRpX11277ZxPOxlkH~go3EdGrXeHnrcm1HDyBhc9HCLaNdviKmaHJ4IDJB59J0w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Overview: Sponsored Discovery
Drive traffic and sales to your store with high intent shoppers via Sponsored Discovery
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/3942219/activity_preview/lss-website-part-2-19.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvMzk0MjIxOS9hY3Rpdml0eV9wcmV2aWV3L2xzcy13ZWJzaXRlLXBhcnQtMi0xOS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNjgwODl9fX1dfQ__&Signature=GwFq0aP2G0XLXnrBCaKhbl5tYyl-MwDe7YJLBqdLhMIhu1NKJ-g0Ms-IvZSwK68s7KPfF-1e3KmYY-~-bjxVwdww-KHr8MgG2G~H8ETZbm0Vug-ocGiJCBghPDwJ6PPonMNiN5IdmLt7s7QT6vi8Ys~mbQ6F0UT4NFewGrtXSAJHjAYPcxCIADMmJKqJZmNlMj8mz4f3W9Q85laRyAvdJi0fvwMCurhY27shjXKmQzId7qCRdlw8walFYT1n~11lcshTDODtLnmGqanOW0tk3tg2jLZ0VXS6hcJzapq6nKpmGVASL9lIwyMtPStstnfFio9GrnM32sLLEK5t8pF2Bw__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA3MzA4M319fV19&Signature=WzstG11Zp6oIBkm2WFrw8Q3gpRKm2ehDn0PKrQZZlYbML5WN4jmOK~Q4-RmvYHa3LDZwZiTuP6Jvrskq3RJ6JKB90lGygwgfuHSFjUsKh0WfwTNC-j71FtPdRFozv3HkCgZJOESz8qyAKM7YR3iVGFMR00qyq7EIaWZP9jKE-zEAXOk964EldQ2Gqvc~QAa0yCRNFa-yvFT5S4BchuVD4I0z4X9gPCmsLAyheymgwnSLv~ENnznw3e39VMq0y-csP~xFIVjWUVsIqV-B7xhmNsjjRpX11277ZxPOxlkH~go3EdGrXeHnrcm1HDyBhc9HCLaNdviKmaHJ4IDJB59J0w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Overview: Sponsored Affiliate
Drive sales at a guaranteed ROI with Sponsored Affiliate
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/3942225/activity_preview/lss-website-part-2-20.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvMzk0MjIyNS9hY3Rpdml0eV9wcmV2aWV3L2xzcy13ZWJzaXRlLXBhcnQtMi0yMC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNjgwODl9fX1dfQ__&Signature=BwwLExydjxs0w8hnVJYKRHfL4eBJonDpYTxKcQzgTb89w4bQYTLrnlCzYxHxz2-KtnGaauLBAV2mZ1j7ycRSQ0d-akDre6m9u5E33syZxOJCF3omsbpdgkx68cFcLuUsyfPo7hIz8k9EMdRAVOuvuhTmIfNTQ-sADkXooaeb20YRK9WdVQsagOw7mS6OQxDHLuhmdi-MikZ7wI705ZOwE~cgSRfMfEDHxk5UqY-SuOF33ZdzB2oO9YThzZLqLbEBuXIV2UHTXsdlEBsVOJkAMlbTffbdFFBsPNPLAoMQEh2R6VC8bZFPZ~2HEnCCjN-nniFM8o~7hMVK3YbREM1KOg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA3MzA4M319fV19&Signature=WzstG11Zp6oIBkm2WFrw8Q3gpRKm2ehDn0PKrQZZlYbML5WN4jmOK~Q4-RmvYHa3LDZwZiTuP6Jvrskq3RJ6JKB90lGygwgfuHSFjUsKh0WfwTNC-j71FtPdRFozv3HkCgZJOESz8qyAKM7YR3iVGFMR00qyq7EIaWZP9jKE-zEAXOk964EldQ2Gqvc~QAa0yCRNFa-yvFT5S4BchuVD4I0z4X9gPCmsLAyheymgwnSLv~ENnznw3e39VMq0y-csP~xFIVjWUVsIqV-B7xhmNsjjRpX11277ZxPOxlkH~go3EdGrXeHnrcm1HDyBhc9HCLaNdviKmaHJ4IDJB59J0w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Overview: Sponsored Display
Maximize your brand and product awareness with Sponsored Display
![](https://cdn.exceedlms.com/uploads/resource_recommended_pictures/targets/3942231/activity_preview/lss-website-part-2-21.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX3JlY29tbWVuZGVkX3BpY3R1cmVzL3RhcmdldHMvMzk0MjIzMS9hY3Rpdml0eV9wcmV2aWV3L2xzcy13ZWJzaXRlLXBhcnQtMi0yMS5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNjgwODl9fX1dfQ__&Signature=Qj3W8l93RZzgV0h3LoHttBb146El6Zq3JgjCVmI1l93gxTEhG6rb6dbLeKXIIahYyU7S2uP4e4jS8zwhmEKEtX68egaRpGE7JLwvSOtkGFhOJ6r6vSY1gktfyrr0g70NoWWSOPBYVkT-ClI2dEi314hxowsrEBLxbKoxbvPAxaCklSKwdlMA-JiPhEU4v-Q92X8~yAGu7J4rjAsYwkI8P0wgDtoTUifEz5iivBi5eNR31buW5y1hniP0lmXB3bCOXADbTGMu-ItFyx0neNWXzlGCXq3MmKYigYTL79v4NquKiWMq2lH42tOMYF5WJXEzEoNiWZOK21dBBZWi7-6-8w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)