Leading Fashion Brand: Make a timely impact with New Product Launcher
Outline
Key Objective
A leading fashion brand was launching a new hero product, and was looking for ways to drive maximum visibility and sales performance within the first 2 weeks of the launch, ie. when its still fresh and relevant.
Approach
In order to gain exposure beyond ordinary Sponsored Discovery campaigns, the brand opted to augment it with New Product Launcher to accelerate its exposure during the first few weeks of launch.
Results
SKUs featured on NPL drove significantly higher views, clicks, and orders within the first few days of listing.
Learn more about Sponsored Discovery:
Lazada Sponsored Solutions
SPONSORED DISCOVERY
Drive traffic & sales with high intent shoppers into your store with Sponsored Discovery
