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What is Sponsored Discovery?

Sponsored Discovery aims to drive traffic to your promoted products by capturing high-intent shoppers in the Lazada app.

Why Sponsored Discovery?

With Sponsored Discovery, Lazada will help you match promoted products with the most relevant shoppers through Lazada’s AI-powered algorithm i.e. Search & Product Recommendations Engine.

Where do Sponsored Discovery placements appear at?

Sponsored Discovery placements appear across:

  • Search Results page, as one of the top results whenever a shopper enter relevant keywords
  • Homepage (HP) 'For You' tabProduct Detail Page (PDP) 'Recommendations' tab, My Reviews 'To review' tab, towards high-intent shoppers who are browsing relevant products and are in-market for your product category

Win the most visible placement on Search result page with First Search Slot

Place promoted products in the most visible placement on the search result page - the First Search Slot (FSS)

Unique advantages of the First Search Slot (FSS)

• First visibility: drive up to 2x more traffic vs other Sponsored Search slots.

• First in performance: sellers saw 6x growth in sales* and an average ROI (return of investment) of 9.

You can increase the chances of placing your promoted products in the First Search Slot.

Find out more in our Sponsored Discovery course or in the Study Guide:

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