What is Sponsored Discovery?
Sponsored Discovery aims to drive traffic to your promoted products by capturing high-intent shoppers in the Lazada app.
Why Sponsored Discovery?
With Sponsored Discovery, Lazada will help you match promoted products with the most relevant shoppers through Lazada’s AI-powered algorithm i.e. Search & Product Recommendations Engine.
Mamypoko Indonesia: Drive New Buyers & accelerate GMV growth with Always-On Sponsored Discovery
Philips Thailand: Maintain category leadership and business growth with Sponsored Discovery optimization
Where do Sponsored Discovery placements appear at?
Sponsored Discovery placements appear across:
- Search Results page, as one of the top results whenever a shopper enter relevant keywords
- Homepage (HP) 'For You' tab, Product Detail Page (PDP) 'Recommendations' tab, My Reviews 'To review' tab, towards high-intent shoppers who are browsing relevant products and are in-market for your product category
Win the most visible placement on Search result page with First Search Slot
Place promoted products in the most visible placement on the search result page - the First Search Slot (FSS)
Unique advantages of the First Search Slot (FSS)
• First visibility: drive up to 2x more traffic vs other Sponsored Search slots.
• First in performance: sellers saw 6x growth in sales* and an average ROI (return of investment) of 9.
You can increase the chances of placing your promoted products in the First Search Slot.
Leading Beauty Brand in Vietnam: Increase product visibility and conversions with First Search Slot
Samsung Philippines: Boosting Mega Campaign performance with First Search Slot
Find out more in our Sponsored Discovery course or in the Study Guide:
Sponsored Discovery course (Beginner)
As one of the Core Lazada Sponsored Solutions (LSS), Sponsored Discovery helps you to drive in-app and on-site traffic and sales with high intent shoppers to your store through AI-powered sponsored search & product recommendations engines. By the end of this learning, you will learn: - What is Sponsored Discovery and why do we use it?
Please log in to download the below study guide:
Sponsored Discovery Study Guide (For Beginner)
Explore Sponsored Discovery Success Stories:
L'Oreal Indonesia: Scale up on Sponsored Discovery while maintaining high ROI & Conversion Rates
Oppo Thailand: Using New Product Launcher to boost sales on flagship launches
Unilever Thailand: Amplifying returns by scaling up on a high-performance Sponsored Discovery setup
Explore other solutions:
Overview: Sponsored Affiliate
Drive sales at a guaranteed ROI with Sponsored Affiliate
Overview: Sponsored Display
Maximize your brand & product awareness with Sponsored Display
Overview: Sponsored Media
Drive external traffic from social media & top apps/ websites into your store for sales with Sponsored Media