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Unilever Thailand: Amplifying returns by scaling up on a high-performance Sponsored Discovery setup
Outline
Objective
After a stellar Sponsored Solutions performance, Unilever wanted to pivot their strategy to grow SOV and market share of key categories with Sponsored Discovery as one of the key drivers.
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Approach
Unilever and Lazada reviewed the Sponsored Discovery setup, with focus on:
- Extensive data analysis and insights to define the right category/product strategy based on platform demand and Unilever’s store performance
- Drive a category approach in Sponsored discovery set-up
- Ongoing optimization across multiple campaigns, from BAU leading to the Birthday Mega
Results
![](https://cdn.exceedlms.com/uploads/resource_images/targets/4020277/page_regular/successstoriessection-v2-08.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2ltYWdlcy90YXJnZXRzLzQwMjAyNzcvcGFnZV9yZWd1bGFyL3N1Y2Nlc3NzdG9yaWVzc2VjdGlvbi12Mi0wOC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNTk3ODR9fX1dfQ__&Signature=KitabOakFgxZ7cX5W25~Uo-lyIfEC80Rg7ly-Yasuj8if8latR13uWHK0fqs-HJoLZgXYOSNVTh1axUrfy8tPedpM88~1jF~On-PPBWTKluWISUMvGm06GGOXYuQKBM1aR8lE4C9JAKgryw7vJEaNsyAK1gYuIQhgh-TcCTFDCMqqhRoGwL0QyRBbTucFWLyxLMyriLNJxnHEKwpKVdyj9ayb~EOQxOjd1sg-p9Wt4rjAioz4sfxwUyygBo1V2KTP0kF1EESnVQS8ZaQND5DpOTK7cEoM97y5ySuJpYO6FxQvTbcE8gzBsMEMx~FL8jEV7XeApzXUbY8mSuhJ39fLg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
With the new approach, Unilever was able to further improve the results of Sponsored Discovery campaigns, as well as their overall store performance.
Learn more about Sponsored Discovery:
![](https://cdn.exceedlms.com/uploads/organizations/favicons/4547/small/lazada-1.png?1678383012&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL29yZ2FuaXphdGlvbnMvZmF2aWNvbnMvNDU0Ny9zbWFsbC9sYXphZGEtMS5wbmc~MTY3ODM4MzAxMiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA3MzA4M319fV19&Signature=WzstG11Zp6oIBkm2WFrw8Q3gpRKm2ehDn0PKrQZZlYbML5WN4jmOK~Q4-RmvYHa3LDZwZiTuP6Jvrskq3RJ6JKB90lGygwgfuHSFjUsKh0WfwTNC-j71FtPdRFozv3HkCgZJOESz8qyAKM7YR3iVGFMR00qyq7EIaWZP9jKE-zEAXOk964EldQ2Gqvc~QAa0yCRNFa-yvFT5S4BchuVD4I0z4X9gPCmsLAyheymgwnSLv~ENnznw3e39VMq0y-csP~xFIVjWUVsIqV-B7xhmNsjjRpX11277ZxPOxlkH~go3EdGrXeHnrcm1HDyBhc9HCLaNdviKmaHJ4IDJB59J0w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
SPONSORED DISCOVERY
Drive traffic & sales with high intent shoppers into your store with Sponsored Discovery
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L'Oreal Indonesia: Scale up on Sponsored Discovery while maintaining high ROI & Conversion Rates
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Mamypoko Indonesia: Drive New Buyers & accelerate GMV growth with Always-On Sponsored Discovery
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Philips Thailand: Maintain category leadership and business growth with Sponsored Discovery optimization
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