Frequently
Asked Questions

Who can use New Product Launcher? What products are considered "new products"? Where will my New Product Launcher promoted products appear? What is the charging model for New Product Launcher? What is the recommended campaign duration? Can I edit the budget after the campaign goes live? Can I add or remove promoted products after the campaign goes live? How do I choose the right Keywords? How can I review the Keywords' performance? How do I select the right products to promote? How many promoted products should I select for each campaign? How can I review the Promoted Products' performance? What are the differences between Automated and Standard campaign type? How many campaigns should I set up? How much budget should I allocate for each campaign? How do the First Search Slot and Audience overbid feature work? How can I unlock First Search Slot (FSS) overbid feature? How can I review the First Search Slot (FSS) performance? How can I unlock the Audience overbid feature? Is there a recommended percentage (%) for Audience overbidding? How can I review the Audience performance? Who can use Sponsored Discovery? How will I be charged? Where will my Sponsored Discovery promoted products appear? What determines my promoted products' ranking?