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Sponsored Display

Maximizes brand awareness
and product impressions

Maximizes brand awareness and product impressions

What is the difference between

CPD and CPM Pricing Model?

(Cost-Per-Day)

Objective

For mass-targeted campaigns to drive maximum impressions & share of voice.

How does it work?

Book a slot for the entire day or specific time slots*, reaching all Lazada users who land on the homepage.

Get additional visibility in various bundled placements including LazMall homepage banners, and CRM such as Push Notifications and Social Media Posts.*

For rate card details, please share your campaign objective, target market, and desired visibility with the Marketing Solutions team

*Banner slider position, timeslots, and bundled CRM assets may differ between packages, seasonality, and ventures

(Cost-Per-Mille)

Objective

For highly targeted campaigns with smaller budgets or longer campaign duration.

How does it work?

Book in increments of 1,000 impressions, with automatic pausing once target impressions are reached.

Target specific segments of users, such as age group, gender, interests, and store visit history.

Inventory: Homepage Banner and LazMall Secondary Banner

There is a minimum reservation budget amount which will show under the ‘reservation budget’ box after you fill-up the budget. It varies by country. The CPM rate card may also vary from time to time. We encourage you to inquire with your Local Marketing Solutions (MS) Partner/Commercial Key Account Manager (KAM) about the packages beforehand.

What are the different types of placement
inventory in
Sponsored Display ?

We have abundant placement inventories to meet your
Sponsored Display campaign objective

In-App Inventory

(i.e. within the Lazada App Website)

Social Inventory

CRM Inventory

(Customer Relationship Management)

Others

Homepage Slider Banner
Mega Campaign Page Brand Module
LazMall Homepage Banner
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brands Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Feed Campaign Dedicated  Tab

Facebook Post
Instagram Story/Highlights

Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner & SKU-Banner

Brand logo feature in Campaign Key Visual
Brand logo feature in TVC