Collaborative Ads
External Advertising Partners with
Collaborative Ads (CPAS)
External Advertising Partners with
Collaborative Ads (CPAS)
Collaborative Ads Overview
Expand Your Brand’s Reach with External Advertising Partners
with Collaborative Ads (CPAS)
catalogue shared by Lazada
to your store in 1 Click!
Launch impactful ad campaigns across external networks such as the Facebook/Meta ad network,
seamlessly integrating your Lazada product catalog with advanced, data-driven optimization.
Maximize ROI and engage high-intent shoppers with powerful retargeting—exclusively for whitelisted
stores with a Traffic Enhancement Agreement (TEA) with Lazada.
and Amplifies ROI
with precision ad targeting.
Lazada’s advanced data insights for optimal conversion.
delivers a seamless, high-efficiency campaign experience.
Reach the Right Audiences with
Lazada Custom Audiences
Custom Audience
Target Lazada shoppers who visited your category or similar categories that align with your brand.
Catalog Audience
Engage with shoppers who interacted with your store (e.g., visits, add to cart, purchases) within the last 180 days.
Leverage Custom Audiences to reach new audiences and
Catalog Audiences to refine your retargeting for maximum impact.
