External Traffic Campaign
Unlock insights into your
marketing effectiveness
Unlock insights into your
marketing effectiveness
External Traffic Campaign Overview
with External Traffic Campaign
This tool enables you to track and analyze the effectiveness of your external marketing campaigns, including social media ads and KOL promotions, providing comprehensive insights into sales conversions on Lazada.
Your store traffic is from
On-Platform and
External Traffic
Traffic via search, Lazada feed and campaign pages
Users who intentionally enter Lazada Application to search for products they would like to purchase.
Users who are on off-site platforms, such as Facebook, Instagram, X, YouTube and Google, and are likely to shop in the future.
Why should you Use External Traffic Campaign
Learn to use External Traffic Campaign Effectively with This Guide
Traffic reward program (TRP)
Boost external traffic and
get rewarded with more traffic!
How to Earn Traffic Rewards
UTM Tags generated with LSS Center
Log into Lazada Seller Center (LSSC).
Access the Off-platform Tools.
Generate UTM links by entering campaign details and channel setup
Use UTM links from Step 1 in your external campaign to direct traffic to your Lazada Store.
Consistently run external marketing campaign with these UTM links to drive traffic to your Lazada Store
**TRP only rewards traffic (PDPPV)
when using UTM links generated via Lazada Seller Center.
Track your rewards progress.
Export Off-platform Tools reports
to ensure UTM links are working smoothly and track campaign performance.
Convert your rewards in the Voucher Wallet to LSS Vouchers, and use them to further enhance your traffic through Lazada Sponsored Solutions!
Calculation
Measures no.of page views to your product details page,
influencing rewards.
The cost per product detail page view，affecting overall rewards.
Calculated based on tagged URLs generated via LSS Center.
To redeem a voucher for a specific month, you must meet the minimum payment
threshold (e.g., $2o). Please note that the minimum payment threshold is defined
at the country level(see next slide for voucher issuance example details).
Vouchers are issued monthly if the minimum payment threshold for PDPPV Rewards
is reached. Vouchers have a 30-day expiration after redemption.
