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Frequently
Asked Questions

Questions you may have about
Lazada Sponsored Solutions

Questions you may have about Lazada Sponsored Solutions

On-Platform Solutions

General Questions
Sponsored Discovery General

Off-Platform Solutions

Sponsored Affiliate (SA)
CPAS Migration FAQ: Onboarding

Which Lazada Sponsored Solutions should I start with first?

  • It is highly dependent on your marketing objectives:
  • If you are keen on on-platform marketing, we recommend starting with Sponsored Max (pricing model: cost-per click).

What products are prohibited for promotions?

  • The practice differs by country. Do check with the local regulations and policies. In general, there are five (5) product categories which might have some level of restrictions for promotion:
  • Adult Content: No nudity or exposure of genitals. Some countries might have restrictions on lingerie, swimwear, underwear, feminine care, and sex toys.
  • Alcohols: Some countries might have restrictions on alcohol or drinks that resemble alcohol.
  • Food: Some countries might restrict baby or toddler food or formula. FDA (Food & Drug Administration) registration is normally required.
  • Cosmetics: Over-claiming of cosmetic effects is normally not allowed. FDA (Food & Drug Administration) registration is normally required.
  • Medicines and Medical Devices: FDA (Food & Drug Administration) registration is normally required.

Which Sponsored Solutions can I use?

Sponsored Solutions Available for all sellers Whitelisted Sellers Only
Sponsored Max /
Mega Sales Accelerator (MSA) /
Sponsored Discovery /
Sponsored Display /
Sponsored Affiliate /
Sponsored Media /
External Traffic Campaign /

How do I top up credit that can be used on Sponsored Max?

There are two options to top up credit:
  • Auto top up – Utilize your store earnings to automatically top up your credit on a weekly schedule or when your credit balance falls below a threshold amount you’ve set.
  • Manual top up – Top up your preferred amount using up to 80% of your store earnings, debit/credit card, and other payment methods such as e-wallet (depending on country’s availability.

How do I top up credit that can be used on Sponsored Media?

  • You may top up using your store earnings or other methods such as debit/credit cards, banks, and more.
    Credit balance from Sponsored Discovery or New Product Launcher cannot be used for Sponsored Media.

Will my prepaid credit balance expire after a period of time?

  • No, your prepaid credit balance does not expire.

Can I get a refund for my prepaid credit balance?

  • No, the prepaid credit balance cannot be refunded.

Is the top up value including or excluding tax?

  • The top up value excludes tax (if any).

How do I clear my postpaid credit balance?

  • An invoice for your postpaid Sponsored Display charges will be sent to you on a monthly basis. We will send the invoice to the email you’ve filled in the “billing” section during the campaign setup.