L’Oréal Paris: Scale up on Sponsored Discovery while maintaining high ROI & Conversion Rates
Solution: Sponsored Discovery Share Objective L’Oréal Paris has been running successful Sponsored Discovery campaigns with their result in Lazada Indonesia store, and wanted to further scale up without risking any potential decline in ROI or Conversion Rates. Approach Lazada and L’Oréal Paris jointly reviewed and refined the way Sponsored Discovery is ran, focusing on areas…
