Google Performance Max for Lazada: Driving new customer acquisition with always-on, AI-powered campaigns
Solution:
- Published Date:
💰 3.6x return on ad spend (ROAS)
📈 9x growth in external product page traffic after 6 months of always-on
Google Performance Max
Expanding reach through smarter customer acquisition:
As a leading oral care brand in Thailand, Dentiste has built trust with consumers through premium products and innovative marketing. To further grow its Lazada store, the brand needed a scalable and efficient way to attract new customers—particularly during high-exposure campaign periods
THEIR GOAL 🏆
- Acquire new customers through external traffic
- Boost shop visits and conversions via search visibility
- Align ad budget strategy with brand marketing calendar
THEIR SOLUTION 🎯
Dentiste implemented Google Performance Max for Lazada as a core part of their customer acquisition strategy. With minimal setup, the campaign ran automatically, continuously optimizing budget and creatives across Google Search, YouTube, and Display to target high-intent shoppers.
💡 Key benefits included:
- Always-on external campaigns tied to marketing peaks
- AI-powered targeting for new customer discovery
- Broader product visibility through Google’s ecosystem
