Solution: Sponsored Discovery Share Objective A global beauty brand wanted to enhance the overall visibility and conversion rate for their Sponsored Discovery campaigns in Vietnam. They adopted the First Search Slot feature to maximize the chance of appearing as the first and foremost listing whenever shoppers entered relevant keywords. The ultimate goal was to drive…
Solution: Sponsored Discovery Share Objective With a significantly shorter buyer lifespan than other categories, Baby Diaper brands tend to be on a constant lookout to identify and drive New Buyers to their store. Mamypoko, a leading Mother & Baby brand, wanted to tap into Lazada’s growing pool of New Buyers in this category, with the…
Solution: Sponsored Discovery Share Objective L’Oréal Paris has been running successful Sponsored Discovery campaigns with their result in Lazada Indonesia store, and wanted to further scale up without risking any potential decline in ROI or Conversion Rates. Approach Lazada and L’Oréal Paris jointly reviewed and refined the way Sponsored Discovery is ran, focusing on areas…
