Objective Sponsored Max is an on-platform promotional solution that fully leverages all platform traffic and utilizes Lazada’s latest AI-powered algorithms to help sellers maximize sales potential on Lazada while optimizing the sellers’ target return. Participating brands would like to enhance product visibility and drive substantial sales growth. Approach Brands implemented Sponsored Max – Product to…
Objective Sponsored Affiliate is a solution that is widely utilized across LazMall brands during key campaign periods, due to its low-touch setup and high ROI performance. Brand A wanted to take things a step further, aiming to refine the campaign reach by activating just the affiliates in relevant sectors (eg. KOL, Telcos and Content Creators)….
Objective As part of the 3.3 Double Digit Campaign, L’Oréal Paris initiated a series of external traffic campaigns to drive shoppers from Facebook and Instagram to their Lazada Thailand store. They wanted to drive better quality of traffic to the store, ie. shoppers with clear purchase intents, in order to drive enhanced ROI and conversion…
Objective Maybelline was introducing a new hero product in Indonesia, and wanted to achieve maximum visibility and sales results within 2 weeks of its launch. Approach Maybelline Indonesia opted to create a New Product Launcher (NPL) campaign as it could deliver quicker results as compared to running a standalone Sponsored Discovery campaign. An NPL campaign…
Objective Oppo Thailand wanted to boost visibility and accelerate sales performance of their latest flagship smartphone. They opted to use New Product Launcher as one of the ways to get exclusive placements across the Lazada App, while keeping a close control on bid prices. Approach OPPO ran the New Product Launcher campaign within days of…
Objective A leading fashion brand was launching a new hero product, and was looking for ways to drive maximum visibility and sales performance within the first 2 weeks of the launch, ie. when its still fresh and relevant. Approach In order to gain exposure beyond ordinary Sponsored Discovery campaigns, the brand opted to augment it…
Objective Samsung Philippines wanted to boost overall sales performance during the 6.6 Mega Campaign and the subsequent Super Brand Day campaign. They opted to use First Search Slot to augment their Sponsored Discovery campaigns, specifically aiming to drive higher conversion, ROI, and clickthrough rate from the surge of high-intent shoppers during key campaign periods. Approach…
Objective After a stellar Sponsored Solutions performance, Unilever wanted to pivot their strategy to grow SOV and market share of key categories with Sponsored Discovery as one of the key drivers. Approach Unilever and Lazada reviewed the Sponsored Discovery setup, with focus on: Extensive data analysis and insights to define the right category/product strategy based…
Objective Philips Domestic Appliances, one of the top kitchen & home appliance brands on LazMall, wanted to ensure continuous growth in GMV performance, in sync with Lazada’s growing Electronics-Small Appliances category in Thailand. Approach After jointly reviewing the overall Sponsored Solutions setup, Lazada and Philips Domestic Appliances identified opportunities in the way Sponsored Discovery are…
Objective A global beauty brand wanted to enhance the overall visibility and conversion rate for their Sponsored Discovery campaigns in Vietnam. They adopted the First Search Slot feature to maximize the chance of appearing as the first and foremost listing whenever shoppers entered relevant keywords. The ultimate goal was to drive better conversions, ROI, and…
