Case Studies

Solution: Sponsored Discovery Share Objective With a significantly shorter buyer lifespan than other categories, Baby Diaper brands tend to be on a constant lookout to identify and drive New Buyers to their store. Mamypoko, a leading Mother & Baby brand, wanted to tap into Lazada’s growing pool of New Buyers in this category, with the…

Solution: Sponsored Discovery Share Objective L’Oréal Paris has been running successful Sponsored Discovery campaigns with their result in Lazada Indonesia store,  and wanted to further scale up without risking any potential decline in ROI or Conversion Rates. Approach Lazada and L’Oréal Paris jointly reviewed and refined the way Sponsored Discovery is ran, focusing on areas…