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Frequently
Asked Questions

Questions you may have about
Lazada Sponsored Solutions

Questions you may have about Lazada Sponsored Solutions

On-Platform Solutions

General Questions

Which Lazada Sponsored Solutions should I start with first? What products are prohibited for promotions? Which Sponsored Solutions can I use? How do I top up credit that can be used on Sponsored Discovery and New Product Launcher? How do I top up credit that can be used on Sponsored Media? Will my prepaid credit balance expire after a period of time? Can I get a refund for my prepaid credit balance? Is the top up value including or excluding tax? How do I clear my post pay credit balance?

Sponsored Discovery General

Why do I only see competitor ads? Why are my promoted products not showing up? What are impressions? How long is data available? Can I export campaign reports? What is ROI (Return on Investment)? What is CR (Conversion Rate)? What is CTR (Clickthrough Rate)? What is CPC (Cost Per Click)? What is Attribution Window? Who can use Sponsored Discovery? Why should I use Sponsored Discovery? How much does Sponsored Discovery cost? Is Sponsored Discovery suitable for limited budget? What is Sponsored Discovery? Who can use Sponsored Discovery? How will I be charged? Where will my Sponsored Discovery promoted products appear? What determines my promoted products' ranking?

Campaign Setting

How does Audience Bidding help my campaign? What is Audience Bidding in Sponsored Discovery? How to manage your Sponsored Discovery Campaigns on the Lazada Seller Center App? Can I change my budget? What happens when budget runs out? What is bid price? Can I change the bid per product/keyword? What are the differences between Automated and Standard campaign type? How many campaigns should I set up? How much budget should I allocate for each campaign? How do the First Search Slot and Audience overbid feature work? How can I unlock First Search Slot (FSS) overbid feature? How can I review the First Search Slot (FSS) performance? How can I unlock the Audience overbid feature? Is there a recommended percentage (%) for Audience overbidding? How can I review the Audience performance?

Campaign Setup

How many campaigns can I create? What are campaign objectives? Can I schedule a Sponsored Discovery campaign?

Product Selection

Which product should be selected to run a Sponsored Discovery campaign? What is Automated Product Selection? What is Manual Product Selection? How do I select the right products to promote? How many promoted products should I select for each campaign? How can I review the Promoted Products' performance?

Keyword Selection

What should I consider when choosing keywords? Will the system recommend keywords for me? Who should use Manual Keyword Selection? What is Manual Keyword Selection in Sponsored Discovery? What is Auto Keyword Selection? Can I bid on my brand name? Can I see the performance of deleted keywords? Can I delete keywords? How do I choose the right Keywords? How can I review the Keywords' performance?

New Product Launcher

Who can use New Product Launcher? What products are considered "new products"? Where will my New Product Launcher promoted products appear? What is the charging model for New Product Launcher? What is the recommended campaign duration? Can I edit the budget after the campaign goes live? Can I add or remove promoted products after the campaign goes live?

Sponsored Max

Does the system have a suggested daily budget for sellers to set? Why can't the daily budget be adjusted? Why does it sometimes show an internal error? Why has my real-time spend exceeded the daily budget? Why is the final CPC higher than what I set? Where can we find best practices and analysis tools to evaluate Sponsored Max campaign performance? How should we advise sellers to allocate budget between Sponsored Max and Mega Sales Accelerator (MSA) during campaign periods? Can sellers run Sponsored Max - Store and Sponsored Discovery - Manual Campaign in parallel? Do sellers have to pause the Sponsored Discovery Automated Campaign, or pause all Sponsored Discovery campaigns if they want to create a Sponsored Max - Store? Does the suggested ROAS/ROI in Sponsored Max - Store reflect a seller's average ROAS/ROI in Sponsored Discovery? What happens if sellers don't follow the suggestion? When creating a Sponsored Max - Store, do I need to select products for the campaign? Where will my promoted products in the store be displayed to shoppers? Why is my Sponsored Max campaign still in the learning phase after 15 days? For the 30% Bonus Clicks subsidy under Sponsored Max - Store, how long does it last? What is meant by“All Platform Traffic”? Why does a higher ROAS/ROI setting sometimes lead to lower daily GMV? What happens if sellers set a high target ROI? Why did my ROI results not match the Target ROI input? How many times per day I can adjust my Target ROI? How are the recommended ROI targets determined? What is the difference in objectives between the three bidding types? How should I choose from the three ones? Can sellers run Sponsored Max - Store and Sponsored Max - Product in parallel? What is the difference between Sponsored Max - Store and Sponsored Max - Product? Is there a minimum budget that Sponsored Max can set at the product level? Can I promote my products in both Sponsored Max and Sponsored Discovery Why did my ROAS results not match the Target ROAS input? How can I control my Sponsored Max budget? Where will my promoted products display to shoppers? What is the Sponsored Max Attribution Window? Which Account Balance does Sponsored Max utilize How should I use Sponsored Max to promote while I have already run Sponsored Discovery? How should I review my Sponsored Max Performance? How many times per day I can adjust my Target ROAS and daily budget setting

Off-Platform Solutions

Sponsored Affiliate (SA)

Who can use Sponsored Affiliate? Why should I use Sponsored Affiliate? How will I be charged for Sponsored Affiliate? How long does it take for an affiliate to see my campaign? Is it possible to reduce the affiliate campaign duration? Can I reduce the minimum storewide commission rate? What is the purpose of additional product commission? Are there any protection against bad inventory from affiliate sites? Are there any fraud detection in preventing fraudulent activity? If the customer returns the order, will I get a refund?

External Traffic Campaign & Traffic Reward Program (TRP)

Who can join the Traffic Reward Program (TRP)? How do I join the Traffic Reward Program (TRP)? What is the External Traffic Campaign?

Meta Collaborative
Ads (Cpas)

Why can’t I use a pixel on my ad campaigns? Why is my campaign stuck in the learning phase? Why isn’t my new product showing in the Lazada catalog? What should I do if I encounter the "Incorrect Ad Account" issue during onboarding? Is CPAS part of the Traffic Rewards Program (TRP)? What if my product in the catalog is rejected and cannot be advertised in CPAS? How can I accept the shared CPAS catalog from Lazada? Can I use my existing Facebook Ad Account for CPAS? What are the audience types that can be used for Meta CPAS?

CPAS Migration
Webinar 2024

CPAS Migration FAQ: Onboarding

Why do sellers need to migrate to new CPAS system? What do sellers need to do to migrate to new CPAS system? Can one catalog be shared to multiple Business Manager (BM) IDs? What should I do if I cannot onboard a new ad account to the new CPAS system?

CPAS Migration FAQ: Performance

Can I duplicate my past performance history to new ad account? Is there any performance impact from running two campaigns using two different ad accounts simultaneously? Is there any guideline/support for brand to accelerate the CPAS performance as it takes time for system to re-learn ?

Who can join the Traffic Reward Program (TRP)?

Whitelisted stores that have not joined the Joint Business Plan Program (JBP)*
*As of 2026, T&Cs Apply, Subject to change according to Lazada’s Discretion

Frequently
Asked Questions

Who can join the Traffic Reward Program (TRP)?

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Frequently Asked Questions

Who can join the Traffic Reward Program (TRP)?

Frequently
Asked Questions