Lazada Sponsored Solutions: Avoid 3 Common Mistakes to Strengthen Your Campaigns

Running campaigns on Lazada is easier than ever – but even experienced sellers can overlook small missteps that impact performance.

Here are 3 common mistakes that reduce campaign effectiveness – and how to fix them using Lazada Sponsored Solutions:

1. “Set it and forget it” mindset
Many sellers launch a campaign and leave it untouched, expecting results to roll in automatically.

Fix: While some solutions like Sponsored Max or Sponsored Discovery (Auto) are designed to auto-optimize, it’s still important to check your dashboard regularly. Monitor product performance and adjust your daily budget or campaign type only after the learning phase completes. Active monitoring helps you stay aligned with your goals.
Remember: Every campaign needs time to gather data and optimize. Learning phases vary by product and campaign type, so give it time – but don’t go completely hands-off.

2. Targeting too broadly or too narrowly can limit your reach
Casting too wide a net may lead to wasted spend and low engagement, while overly narrow targeting can restrict visibility and traffic. Aim for a balanced, strategic approach to reach the right shoppers effectively.

Fix: For manual tools like Sponsored Discovery (Manual), use targeted keywords and product categories that match shopper intent. For Sponsored Affiliate, focus on selecting high-performing partners groups. Tailoring your setup ensures your campaign reaches the right shoppers at the right time.

3. Ignoring performance signals
If you’re not reviewing metrics like ROI, CTR, or conversion rate, you’re missing out on key insights.

Fix: Track results consistently through your Seller Center dashboard. Look at which products are converting best, which campaigns are delivering ROI, and when performance trends change. Even small tweaks – like adjusting budget allocation or switching to a more focused campaign type – can lead to better results.

With regular check-ins and the right adjustments, you can boost performance, control spend, and grow smarter with Lazada Sponsored Solutions.