Lazada Sponsored Solutions: Focus on High-Intent Shoppers to Drive More Orders

Getting clicks on your campaign is a great start – but are those clicks turning into orders?

With Lazada Sponsored Solutions , it’s not just about reaching more shoppers – it’s about reaching the right ones. Our solutions use Lazada’s AI-powered targeting to connect your products with shoppers who are actively searching, comparing, and ready to buy.

Whether you’re using Sponsored Discovery, Sponsored Max, or Sponsored Affiliate, your campaigns are optimized to focus on high-intent audiences – the ones most likely to convert.

Here’s how Lazada Sponsored Solutions helps you move beyond clicks:

🔹 Smarter Targeting
Your campaigns use platform data to match products with shopper behavior, so you’re reaching customers with real purchase intent.

🔹 Performance-Based Optimization
See which products, keywords, or traffic sources bring in conversions – not just traffic and adjust accordingly to improve ROI.

🔹 Conversion-Driven Strategy
Use solutions to highlight high-performing products, manage budget by product type or channel, and focus on outcomes like orders and GMV – not just impressions.

Clicks are easy to get – but conversions build your business. Make sure your campaigns are working toward what truly matters: sales.