Getting Started with Sponsored Max Setup A Step-by-Step Guide to Campaign Success
- Published Date:
Sponsored Max is Lazada’s most advanced on-platform advertising solution—designed to help you reach more shoppers, drive better sales, and improve return on investment (ROI).
Whether you’re new to Sponsored Solutions or have already tried Sponsored Discovery, Sponsored Max offers a smarter, more scalable way to promote your products using Lazada’s lastest AI algrorithm.
Key Benefits You’ll Unlock:
- Target ROI Bidding – Set and optimize for your desired return on ad spend.
- Unlimited Budget – Ensure uninterrupted traffic reach without campaign pauses.
- Bonus Clicks – Enable recommended settings and receive up to 30% extra clicks during learning.
Choose the Campaign Type That Fits Your Strategy
- Sponsored Max – Store : Let the system promote your store’s top products automatically. Ideal for sellers with limited time or those seeking full-store coverage.
- Sponsored Max – Product: Manually select high-potential products and set customized bids. Perfect for sellers wanting greater control and precision.
Pro Tip: Use both campaign types together to boost storewide visibility and amplify your top performers.
Step-by-Step: Choose the Right Campaign & Bidding Strategy
To help you set up effectively, Sponsored Max provides a guided framework to identify which campaign type and bidding model best suit your product needs and experience level.
Follow These Key Considerations
- Review Your Products
Are they currently running ads? If yes, evaluate performance. If no, identify opportunities to boost. - Analyze Past Performance
For products with 5+ orders in the last 7 days, go with Target ROI. If not, consider alternative bidding types. - Assess Your Time & Experiences
Limited time? Let Sponsored Max – Store manage your entire store.
More hands-on? Use Sponsored Max – Product and manually select specific products to promote - Select the Best Bidding Type
Target ROI for consistent performers with sales history
Max CPC for products needing visibility push
Automated Bidding for new or underperforming SKUs
This flow ensures you’re setting up each campaign with purpose—and setting it up for success.
For a more detailed breakdown, refer to the decision tree image above. It visually guides you through each step—whether you’re promoting a new item, scaling a top seller, or combining campaign types for maximum impact.
Best Practices to Maximize Campaign Results
Once your campaigns are live, here’s how to make the most of Sponsored Max:
- Allow a 7-Day Learning Phase
Let the algorithm optimize performance before making edits. - Give It Time to Learn
Avoid early changes that can reset progress and delay optimization. - Maintain a Stable Budget
Sufficient, continuous spend ensures steady visibility and reach. - Optimize Based on Data
After the learning phase, adjust bids, product selection, or budget allocation based on insights.
📌 Reminder: Products can’t be promoted under both Sponsored Discovery and Sponsored Max – Store at the same time. For overlapping items in Sponsored Max – Store and Product, the system will prioritize Product.
Start Growing with Confidence 👉 Activate your Sponsored Max campaign today and unlock your next level of success.
Country | Try now on Desktop | Try now on Lazada Seller Center App |
|---|---|---|
Malaysia | ||
Philippines | ||
Singapore |
