Lazada Sponsored Solutions: Introducing a New Improvement Feature
- Published Date:
To improve Lazada Sponsored Solutions performance during search, we are introducing a new feature for CPC solutions.
This update includes two dynamic tag features and is available only for:
– Sponsored Discovery (including Mega Sales Accelerator (MSA))
– Sponsored Max
This feature is displayed only on the Search Results Page (SRP) to enhance product visibility and relevance.
It does not change your product title on the Product Management Page (PMP); your actual product name remains unchanged.
The feature will be gradually rolled out by country according to the timeline below:
– Singapore / Malaysia / Philliphines / Indonesia: from 30 December 2025
– Vietnam: from 6 January 2026
– Thailand: from 14 January 2026
1. Marketing Tags
When your campaign appears on the Search Results Page (SRP), the system will automatically add a standardized marketing tag in front of your product title.
These tags are dynamically generated based on the platform’s internal performance data, including:
– Sales volume
– Product reviews
– Repurchase rate
All marketing tags follow a consistent display format: [Marketing Tag] + Original Product Title
Examples
1.1 If 80% of buyers leave reviews describing the product as “high quality,” the system will automatically add the tag: [High Quality]
1.2 If a product has a high repurchase rate and strong sales volume in the travel category, the system will automatically add the tag: [Travel Essential]
2. Personalized Tags
Personalized Tags are dynamically generated based on the relevance between a user’s search query or user profile and your product’s attributes, including:
– Product title
– SKU specifications
– Keywords from the product detail page
Personalized Tags follow a consistent display format: [Personalized Tag] + Original Product Title
Examples
2.1 Based on Search Query
– Search Query: “black polo for women
– Original Title: Plain Long Sleeve Blouse for Women Casual Slim Shirt Crop Top
– New Title Displayed on Search Results Page: [For Women] Plain Long Sleeve Blouse for Women Casual Slim Shirt Crop Top
2.2 Based on Product Title or SKU Specification
– Original Title: 12-Clip Sheet Fastener, Bedspread Anti-Slip Hexagonal Fixing Clip, Sofa Cover Quilt Anti-Running Multi-Claw Clip
– New Title Displayed on Search Results Page: [Anti-Slip Fastener] 12-Clip Sheet Fastener, Bedspread Anti-Slip Hexagonal Fixing Clip, Sofa Cover Quilt Anti-Running Multi-Claw Clip
