Want Better Results? Here’s How to Get More from Every Campaign
Running campaigns but not seeing the return you expected? Sometimes, small adjustments can make a big difference. With Lazada Sponsored Solutions, you have multiple solutions built for different goals – and each one can be optimized for better results.
Here are 3 smart ways to improve your campaign ROI across on-platform and off-platform solutions:
1. Fine-Tune Based on Your Campaign Type
Not all solutions work the same – so your optimization approach should match the solution you’re using:
• Sponsored Max: This solution optimizes based on your selected bidding goal – whether it’s ROI, Max CPC, or Automated Bidding. To enhance performance, monitor top-performing products, refine your targets, or adjust your campaign type (Store vs. Product) to align with your business focus.
• Sponsored Discovery: Whether you choose auto or manual keyword targeting, optimization still matters. For manual campaigns, refresh your keyword list regularly using search trends and performance data. For auto campaigns, review product performance and adjust daily budgets or switch product focus to improve results.
• Sponsored Affiliate: Focus on optimizing your commission tiers. Allocate more to high-converting products and monitor which affiliate categories deliver the best results.
2. Use Real-Time Data to Guide Smart Decisions
Your Seller Center dashboard gives you complete visibility into your campaign performance. No matter the soltuions you’re using, keep an eye on key metrics:
• Click-through rate (CTR)
• Conversions and orders
• Cost-per-click (CPC)
• Spend and ROI
Use this data to pause low-performing items, adjust budget allocation, and double down on what’s working.
3. Refresh and Scale Gradually
Don’t try to do everything at once. Start with one solution, test what works, and gradually add more. Many sellers begin with Sponsored Discovery or Sponsored Max – Store, then layer in Sponsored Max – Product or Sponsored Affiliate once they see results. This step-by-step approach helps maintain control while building momentum. Whether you’re focused on in-app visibility, platform-wide growth, or expanding to external audiences, continuous optimization is the key to getting more from every campaign.
Ready to improve your results?
Log in to Seller Center now and start optimizing your campaigns today.
