Sponsored Brand Boost: Introducing New Branding Solution to Boost Brand Awareness for Your Store – March 2026

Introducing the New Sponsored Brand Boost (BETA), an on-platform solution under Sponsored Brand that leverages Lazada’s homepage and other premium placements to help sellers elevate brand awareness through engaging creatives across the platform.

“Enhance brand visibility with premium placements and engaging creatives, leveraging exclusive insights into buyer segments.”

Key Features of Sponsored Brand Boost:
1. Expanded Visibility: Reach shoppers across premium placements, from the App Homepage to the Add to Cart (ATC) and Order pages.
2. Enhanced Creatives: Leverage multiple customizable templates to capture attention and boost brand exposure.
3. Buyer Segment Insights: New reporting helps you better understand shopper segments and campaign performance.
4. Flexible Budget Control: Efficiently scale your campaigns with a flexible CPM pricing model.

Sponsored Brand Boost Placements
Expand your brand visibility across the platform with the following premium placements:

– Homepage Just For You
Captures “Browsing Mindset” to spark natural discovery

– New! Add to Cart (ATC) Just For You
Captures “High-Intent”shoppers on the Cart Page to trigger checkout

– New! Order Just For You
Capitalizes on “Buying Momentum” to drive immediate cross-selling

Start elevating your brand presence with Sponsored Brand Boost. Leverage premium placements, engaging creatives, and valuable shopper insights to reach more customers and maximize your brand impact across the Lazada platform.

Note: Sponsored Brand Boost is for eligible sellers only, contact your Key Account Manager for more details.