Sponsored Max: Sponsored Max – Store Rapid Boost Feature

Published Date: Jan 20, 2026

1. What Is Rapid Boost?

Rapid Boost is a growth acceleration feature for Sponsored Max – Store campaigns using target ROAS/ROI bidding.

When enabled, the system automatically accelerates campaign performance by increasing traffic and exploring ROAS/ROI at up to 30% below the seller’s target. This allows campaigns to progress through the learning phase more efficiently and reach stable performance sooner.

Availability
Currently available on PC only on Sponsored Max – Store and will be gradually rolled out on Sponsored Max – Product starting from 10 February 2026.

2. Key Benefits
Fast-track Campaign Success and Order Conversion

Accelerated Traffic Growth
Quickly increase store exposure and traffic to capture incremental demand and support order growth.
Accelerated Learning Phase
Enable campaigns to exit the learning phase sooner, shortening the path from clicks to orders and improving conversion efficiency.
Receive Up to 20% Bonus Clicks
Eligible sellers may receive up to 20% bonus clicks when Rapid Boost is activated and a recommended target ROAS/ROI is applied*.
*Subject to seller eligibility and may change without prior notice.

3. How to Activate Rapid Boost

Activation options vary depending on whether you are creating a new campaign or using an existing campaign.

3.1 Creating a New Campaign

– When creating a new campaign, the Rapid Boost option will be displayed and enable by default on the campaign creation page.
– Seller can be turned off manually at any time.

3.2 Using an Existing Campaign

– For existing campaigns, Rapid Boost is turned off by default and can be enabled manually from campaign settings.
– Locate the Rapid Boost toggle in the campaign settings and manually switch the toggle on to activate the feature
– Changes take effect without requiring additional campaign adjustments
– Once enabled, Rapid Boost will remain active until it is manually turned off by the seller.