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Sponsored Display

Maximizes brand awareness
and product impressions

Maximizes brand awareness and product impressions

Sponsored Display Overview

Maximizes brand awareness and product impressions by
driving in-app engagement with your Lazada landing page.
With premium placements on the Lazada app, you can direct traffic to your store, product detail page (PDP),
or campaign page, enhancing visibility and engagement with your brand.

Note

Sponsored Display is a whitelist solution. If eligible but unable to find it in Seller Center, provide your seller IDs to the commercial KAM or MS to grant access

Achieve Impressions

Premium Lazada App placements
in high-traffic locations

Achieve Impressions

Premium Lazada App placements
in high-traffic locations

Drive store & Promotion awareness

Capture high-intent users as soon as they open the Lazada App.

Customize creative & messaging

To deliver the most relevant brand/ product communication to the audience.

What is the difference between

CPD and CPM Pricing Model?

CPD

(Cost-Per-Day)

Objective

For mass-targeted campaigns to drive maximum impressions & share of voice.

How does it work?

Book a slot for the entire day or specific time slots*, reaching all Lazada users who land on the homepage.

Get additional visibility in various bundled placements including LazMall homepage banners, and CRM such as Push Notifications and Social Media Posts.*

For rate card details, please share your campaign objective, target market, and desired visibility with the Marketing Solutions team

*Banner slider position, timeslots, and bundled CRM assets may differ between packages, seasonality, and ventures

CPM

(Cost-Per-Mille)

Objective

For highly targeted campaigns with smaller budgets or longer campaign duration.

How does it work?

Book in increments of 1,000 impressions, with automatic pausing once target impressions are reached.
Target specific segments of users, such as age group, gender, interests, and store visit history.
Inventory: Homepage Banner and LazMall Secondary Banner
There is a minimum reservation budget amount which will show under the ‘reservation budget’ box after you fill-up the budget. It varies by country. The CPM rate card may also vary from time to time. We encourage you to inquire with your Local Marketing Solutions (MS) Partner/Commercial Key Account Manager (KAM) about the packages beforehand.

What are the different types of placement
inventory in
Sponsored Display ?

We have abundant placement inventories to meet your
Sponsored Display campaign objective
In-App Inventory

(i.e. within the Lazada App Website)

Social Inventory
CRM Inventory

(Customer Relationship Management)

Others
  • Homepage Slider Banner
  • Mega Campaign Page Brand Module
  • LazMall Homepage Banner
  • LazMall Brand Event Banner
  • LazMall New Arrivals Module
  • LazMall Brands Mega Offer
  • Category Banner
  • Flash Sale Slot
  • Crazy Flash Sale
  • Splash Screen
  • Feed Campaign Dedicated
 Tab
  • Facebook Post
  • Instagram Story/Highlights
  • Push Notification
  • Inbox Notification
  • Dedicated EDM
  • EDM – Sub-Banner & SKU-Banner
  • Brand logo feature in Campaign Key Visual
  • Brand logo feature in TVC
In-App Inventory
(i.e. within the Lazada App Website)
  • Homepage Slider Banner
  • Mega Campaign Page Brand Module
  • LazMall Homepage Banner
  • LazMall Brand Event Banner
  • LazMall New Arrivals Module
  • LazMall Brands Mega Offer
  • Category Banner
  • Flash Sale Slot
  • Crazy Flash Sale
  • Splash Screen
  • Feed Campaign Dedicated
 Tab
Social Inventory
  • Facebook Post
  • Instagram Story/Highlights
CRM Inventory
(Customer Relationship Management)
  • Push Notification
  • Inbox Notification
  • Dedicated EDM
  • EDM - Sub-Banner & SKU-Banner
Others
  • Brand logo feature in Campaign Key Visual
  • Brand logo feature in TVC

Note

The Sponsored Display Placement Inventory may differ by local markets.
You could find out more from your respective Local Marketing Solutions (MS) team.

Activate your Sponsored Display Campaign with This Guide

Preview Guide Book