No, learnings cannot be transferred. However, you can restart the learning and expedite the phase by running your CPAS campaigns on an ongoing basis. Learning phase will be restarted if an Ad Set is paused for >7 days. For more information regarding learning phase, please refer to this article. However, You can download your past performance…
If the campaign is identical (same objective, same product, same audience), these two campaigns will compete with each other and the audience will overlap. This is not the suggested setup.
Please ensure that you have enough budget to allow for 50 conversions per week to move out from learning phase. Please see this article for more information regarding the learning phase.
To improve the overall Meta Collaborative Ads (CPAS) experience on Lazada, we are moving to a new Business Manager. With this change, the benefits you can expect include: Enhanced sync between your store catalog and CPAS ads Quicker resolution of issues Faster onboarding of new accounts
There are three main steps to migrate to new CPAS system Creation of a new Meta Ad Account ID. Re-onboarding via digital onboarding process Replication of existing campaigns in the new Ad account and re-entering the learning phase
Yes, 1 catalog segment can be shared to multiple BMs. However, it is advised to create new catalog segments for different BMs.
The possible reason for incomplete account linking is that you have not granted view access during account onboarding back to Lazada. Please troubleshoot with the following steps: Go to the Business Settings page on your Meta Business Account. Select your ad account. Then click ‘Assign partners’ Select ‘Business ID’ Enter partner business ID: 2723068664658551, toggle…
