Who can join the Traffic Reward Program (TRP)?
Whitelisted stores that have not joined the Joint Business Plan Program (JBP)* *As of 2026, T&Cs Apply, Subject to change according to Lazada’s Discretion
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How do I join the Traffic Reward Program (TRP)?
TRP is currently available for whitelisted stores. TRP rewards stores with vouchers or free credits when it drives a certain number of off-platform traffic within a period of time. It only recognizes off-platform traffic that is tracked using the URLs generated through the External Traffic Campaign.
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What is the External Traffic Campaign?
External Traffic Campaign allows you to generate UTM (Urchin Tracking Module) tags for your destination URLs. You can use the URLs generated in your off-platform digital marketing campaigns.