Here are three key factors to consider: Keyword Relevance: Choose keywords closely related to your product. High relevance usually leads to better click-through rate (CTR) and conversion rate (CR), and lowers your cost per click. The system will display a relevance score for each keyword. Search Volume: Select keywords with high search volume to boost…
Yes. During the keyword selection process, our system will automatically suggest the most relevant keywords based on your product listing.
It is best suited for advanced users or sellers who want their products to appear at the top of search results for specific keywords. If you want more control over targeting and bidding, Manual Keyword Selection is a good choice.
Manual Keyword Selection allows you to choose specific keywords you want to bid on and set individual bid prices for each keyword. This gives you more control over where and how your promoted products appear in search results.
Auto Keyword Selection aims to optimize your keyword selection to increase buyer interest in visiting your Product and Store pages. Powered by Lazada’s machine learning system, Auto Keyword Selection predicts and selects keywords for you, which are expected to perform better based on your campaign objective (Traffic/Sales). Use Auto Keyword Selection if you want to…
Yes, bidding on your brand name is allowed.
Yes, historical performance is available even after deletion.
Yes, you can delete keywords anytime.
Choose Keywords with high relevancy and trending to increase the likelihood for the Keywords to drive performance.
You can review the Keywords’ performance in the Reports & Insights – Data Insights – Sponsored Discovery – Keywords section.
