Why can’t I use a pixel on my ad campaigns?
We do not share the pixel because Meta does not support it for this purpose. To track ad performance, we recommend using UTM links instead.
Why is my campaign stuck in the learning phase?
Campaigns require 50 conversions per week to exit the learning phase. If stuck in “Learning Limited,” it means the ad set isn’t generating enough results. To exit, broaden the audience, include more products, or increase the budget to accelerate learning.
Why isn’t my new product showing in the Lazada catalog?
After adding a new product in Seller Center, please allow 1–2 days for the system to sync and update the catalog.
What should I do if I encounter the “Incorrect Ad Account” issue during onboarding?
There are two things you need to check: Is your ad account a new account dedicated exclusively to Lazada? – If no, you must create a new ad account specifically for Lazada and then re-onboard. If you have already completed the Business Manager ID submission, please contact the Lazada team for assistance with resharing the…
Is CPAS part of the Traffic Rewards Program (TRP)?
Yes. If you use a UTM link in your CPAS ads, the traffic will be counted toward the TRP program.
What if my product in the catalog is rejected and cannot be advertised in CPAS?
Products violating Meta policies—such as weight loss, drugs, or sexual products—may be rejected. You can request a review through Meta Commerce Manager, which typically takes 7–14 days for Meta to complete.
How can I accept the shared CPAS catalog from Lazada?
1. After requesting the CPAS catalog in Seller Center, go to Meta Business Manager > Collaboration Center > Partners. 2. Find ‘Lazada Media Management’, then click ‘Accept Assets’.
Can I use my existing Facebook Ad Account for CPAS?
No, CPAS requires a new, dedicated Ad Account for Lazada campaigns only.
What are the audience types that can be used for Meta CPAS?
Custom Audience: Lazada shoppers who visited your category and other relevant categories of your choice. (e.g. a Health & Beauty brand may use this to target Lazada users who have visited the Babies & Toys, Women’s Fashion, and Sports & Lifestyle categories.) Catalog Audience: Lazada shoppers who interacted (e.g. visit, add to cart, or purchase) with your…
