Off Platform

We do not share the pixel because Meta does not support it for this purpose. To track ad performance, we recommend using UTM links instead.

Campaigns require 50 conversions per week to exit the learning phase. If stuck in “Learning Limited,” it means the ad set isn’t generating enough results. To exit, broaden the audience, include more products, or increase the budget to accelerate learning.

After adding a new product in Seller Center, please allow 1–2 days for the system to sync and update the catalog.

There are two things you need to check: Is your ad account a new account dedicated exclusively to Lazada? – If no, you must create a new ad account specifically for Lazada and then re-onboard. If you have already completed the Business Manager ID submission, please contact the Lazada team for assistance with resharing the…

Yes. If you use a UTM link in your CPAS ads, the traffic will be counted toward the TRP program.

Products violating Meta policies—such as weight loss, drugs, or sexual products—may be rejected. You can request a review through Meta Commerce Manager, which typically takes 7–14 days for Meta to complete.

1. After requesting the CPAS catalog in Seller Center, go to Meta Business Manager > Collaboration Center > Partners. 2. Find ‘Lazada Media Management’, then click ‘Accept Assets’.

No, CPAS requires a new, dedicated Ad Account for Lazada campaigns only.