Do I have to upload images specifically for Sponsored Media?
No. Sponsored Media will use the creatives you’ve uploaded during the store product listing stage.
Where do the promoted products appear?
Your promotions may appear on the Instagram Feed, Facebook Feed, Instant Articles, Audience Network, and/or Messenger. The Audience Network is a group of publishers that allows your promotions to show up on other apps and websites (non-mobile websites). Automatic placement will allow the system to optimize the placements to achieve your goals. Hence, you may…
What’s the payment method for Sponsored Media?
Sponsored Media uses a prepaid model. You can top up your budget in the Sponsored Media wallet using any existing payment methods e.g. credit/debit cards, e-wallets, or store GMV.
I am whitelisted for Traffic Reward Program (TRP). Is Sponsored Media part of TRP?
No. Sponsored Media is not part of TRP for now.
Can I duplicate my past performance history to new ad account?
No, learnings cannot be transferred. However, you can restart the learning and expedite the phase by running your CPAS campaigns on an ongoing basis. Learning phase will be restarted if an Ad Set is paused for >7 days. For more information regarding learning phase, please refer to this article. However, You can download your past performance…
Is there any performance impact from running two campaigns using two different ad accounts simultaneously?
If the campaign is identical (same objective, same product, same audience), these two campaigns will compete with each other and the audience will overlap. This is not the suggested setup.
Is there any guideline/support for brand to accelerate the CPAS performance as it takes time for system to re-learn ?
Please ensure that you have enough budget to allow for 50 conversions per week to move out from learning phase. Please see this article for more information regarding the learning phase.
Why do sellers need to migrate to new CPAS system?
To improve the overall Meta Collaborative Ads (CPAS) experience on Lazada, we are moving to a new Business Manager. With this change, the benefits you can expect include: Enhanced sync between your store catalog and CPAS ads Quicker resolution of issues Faster onboarding of new accounts
What do sellers need to do to migrate to new CPAS system?
There are three main steps to migrate to new CPAS system Creation of a new Meta Ad Account ID. Re-onboarding via digital onboarding process Replication of existing campaigns in the new Ad account and re-entering the learning phase
Can one catalog be shared to multiple Business Manager (BM) IDs?
Yes, 1 catalog segment can be shared to multiple BMs. However, it is advised to create new catalog segments for different BMs.
