The possible reason for incomplete account linking is that you have not granted view access during account onboarding back to Lazada. Please troubleshoot with the following steps: Go to the Business Settings page on your Meta Business Account. Select your ad account. Then click ‘Assign partners’ Select ‘Business ID’ Enter partner business ID: 2723068664658551, toggle…
Custom Audience: Lazada shoppers who visited your category and other relevant categories of your choice. (e.g. a Health & Beauty brand may use this to target Lazada users who have visited the Babies & Toys, Women’s Fashion, and Sports & Lifestyle categories.) Catalog Audience: Lazada shoppers who interacted (e.g. visit, add to cart, or purchase) with your…
Only whitelisted stores.
TRP is currently available for whitelisted stores. TRP rewards stores with vouchers or free credits when it drives a certain number of off-platform traffic within a period of time. It only recognizes off-platform traffic that is tracked using the URLs generated through the External Traffic Campaign.
External Traffic Campaign allows you to generate UTM (Urchin Tracking Module) tags for your destination URLs. You can use the URLs generated in your off-platform digital marketing campaigns.
All sellers with less than 12 non-compliance points (NCP). NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers’ compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.
Sponsored Affiliate allows you to capture off-platform traffic, audiences, and buyers through our extensive network of affiliate partners and KOLs. You only pay per sale made with a guaranteed ROI of up to x25 times.
The default charging model is based on cost-per-sale (CPS). The CPS will be based on the commission rate set during Sponsored Affiliate campaign setup. It will be charged from your store earnings. For Brands using Sponsored Affiliate on Marketing Solutions Portal (MSP), Lazada will issue an invoice monthly.
Your campaign will be displayed on the Lazada Affiliate platform in 24 hours
The campaign needs to run for a minimum of 7 days. This enables the affiliate partners to prepare, implement, and communicate with potential buyers.
