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Sponsored Affiliate

Who can use Sponsored Affiliate?

All sellers with less than 12 non-compliance points (NCP). NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers’ compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.

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Why should I use Sponsored Affiliate?

Sponsored Affiliate allows you to capture off-platform traffic, audiences, and buyers through our extensive network of affiliate partners and KOLs. You only pay per sale made with a guaranteed ROI of up to x25 times.

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How will I be charged for Sponsored Affiliate?

The default charging model is based on cost-per-sale (CPS). The CPS will be based on the commission rate set during Sponsored Affiliate campaign setup. It will be charged from your store earnings. For Brands using Sponsored Affiliate on Marketing Solutions Portal (MSP), Lazada will issue an invoice monthly.

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How long does it take for an affiliate to see my campaign?

Your campaign will be displayed on the Lazada Affiliate platform in 24 hours

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Is it possible to reduce the affiliate campaign duration?

The campaign needs to run for a minimum of 7 days. This enables the affiliate partners to prepare, implement, and communicate with potential buyers.

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Can I reduce the minimum storewide commission rate?

You cannot lower the minimum commission rate. This enables your campaign to be competitive in the market and attract more affiliate partners to promote your products.

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What is the purpose of additional product commission?

Additional product commission gives you higher visibility on the Lazada Affiliate platform. A product with a higher commission rate has a higher chance of getting picked and promoted by affiliate partners.

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Are there any protection against bad inventory from affiliate sites?

Yes. Lazada has an anti-fraud system to monitor traffic from a bad source. The bad traffic sources will be automatically rejected once identified.

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Are there any fraud detection in preventing fraudulent activity?

Yes. Lazada has fraud detection to detect fraudulent activity, such as click injection.

Read More Are there any fraud detection in preventing fraudulent activity?Continue

If the customer returns the order, will I get a refund?

Yes. For any returned order, Lazada will refund the affiliate fee to your store revenue.

Read More If the customer returns the order, will I get a refund?Continue

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