Lazada Sponsored Solutions: Track, Learn, and Improve from Your Dashboard

Smarter Campaigns Start with Your Dashboard
No matter which Lazada Sponsored Solutions you use – Sponsored Discovery, Sponsored Max, or Sponsored Affiliate – success starts with how you track and respond to performance. And it’s all in one place: your Seller Center dashboard.

This real-time tool gives you full visibility into how your campaigns are doing, helping you make informed decisions that lead to stronger results – without needing more spend.

Here’s how to get the most from it:

1. Track What Matters Most
Focus on key outcome metrics like orders, ROI, cost-per-conversion, and product performance – not just views or engagement. These show you where your real results are coming from.

2. Analyze by Product or Strategy
Break down campaign results at the product level. See which products are performing well so you can prioritize them, or spot underperformers that may need different tactics or offers.

3. Compare Across Campaigns and Timeframes
Use filters to evaluate performance across on-platform vs off-platform campaigns, or compare time periods like Mega Campaigns vs everyday sales. This helps you refine timing and strategy.

4. Take Action Based on Insights
Need to pause a campaign? Want to scale a top performer? You can adjust your budgets, switch product focus, or shift strategy in just a few clicks – all guided by real data.

5. Let the Data Shape Your Next Move
Your dashboard is more than a report – it’s your roadmap. Use what you learn to experiment, grow, and make confident decisions about your next campaign or channel.

With the right insights, you don’t have to spend more – just smarter.