Share Update: Changes to ROAS Protection eligibility Starting 22 September 2026, ROAS Protection will be updated with revised eligibility criteria to better align with different campaign scenarios and Sponsored Max campaign types – giving you more tailored protection and better-aligned eligibility criteria based on your campaign setup. Key updates: ● New criteria for Mega campaign…
Share Starting 22 September 2026, Lazada will update the product prioritization between Sponsored Max – Store and Sponsored Max – Product. Products promoted through both Sponsored Max – Store and Sponsored Max – Product will no longer receive priority under Sponsored Max – Product. Instead, they will receive the same priority as other products promoted…
Share Lazada Sponsored Solutions is updating selected Sponsored Discovery campaign types as part of the transition to Sponsored Max, which offers more automated campaign optimization and access to broader traffic opportunities across the platform. What Is Changing Starting 19 September 2026, Lazada will begin phasing out the following Sponsored Discovery campaign types:● Sponsored Discovery –…
Share 🎉 Maximize Your Sales with Lazada Sponsored Solutions during 9.9 Mega Brands Sale The Lazada 9.9 Mega Brands Sale, one of Lazada’s biggest shopping moments of the year, gives sellers a powerful opportunity to engage shoppers, drive traffic, increase visibility, and boost sales for their stores and products. It is a key moment to…
Share Now Available! Sponsored Max Cost Per Sale Mode (BETA)Pay Only When You Generate Sales, With No Upfront Cost! Sponsored Max Cost Per Sale Mode (BETA) is a new charging model available for Sponsored Max – Store. Designed to provide greater confidence and cost control, this charging model allows eligible sellers to promote their stores…
Share The Sponsored Max July Power-Up Benefits is an exclusive benefits running from July 1st to July 30th, 2026. This limited-time benefits supports sellers who activate Sponsored Max with extra platform support to maximize sales performance during this crucial shopping period. Why It’s Special Get Exclusive Buyer Surprise Voucher Products running on Sponsored Max can…
Share Preparing for Mega Sales campaigns is now easier with MSA Pre-Enrollment. MSA Pre-Enrollment is a new feature that helps sellers prepare for upcoming Mega Sales campaigns with less manual effort. By enabling this feature, sellers can authorize Lazada to automatically create an MSA campaign for a selected upcoming Mega Sales event when it becomes…
Share Auto Budget Increase helps automatically increase your campaign budget when performance is strong and your budget is running low. With the latest enhancement, the feature is now smarter, more flexible, and supports wider campaign coverage to help you maintain momentum, maximize campaign opportunities, and ensure your campaigns keep running smoothly without missing potential sales….
Share 🎉 Maximize Your Sales with Lazada Sponsored Solutions during 6.6 Super Wow Sale The Lazada 6.6 Super Wow Sale, one of Lazada’s biggest shopping moments of the year, gives sellers a powerful opportunity to engage shoppers, drive traffic, increase visibility, and boost sales for their stores and products. It is a key moment to…
Share Join over 80% of sellers who prefer scaling with Sponsored Max. Upgrade now in just one click! Turn your Sponsored Discovery campaigns into high-performing growth drivers with a seamless one-click upgrade to Sponsored Max – Store. Unlock full platform traffic, bid confidently with Target ROAS and get ROAS/ROI Protection, and leverage a recommended setup…
