Share The Sponsored Max July Power-Up Benefits is an exclusive benefits running from July 1st to July 30th, 2026. This limited-time benefits supports sellers who activate Sponsored Max with extra platform support to maximize sales performance during this crucial shopping period. Why It’s Special Get Exclusive Buyer Surprise Voucher Products running on Sponsored Max can…
Share Preparing for Mega Sales campaigns is now easier with MSA Pre-Enrollment. MSA Pre-Enrollment is a new feature that helps sellers prepare for upcoming Mega Sales campaigns with less manual effort. By enabling this feature, sellers can authorize Lazada to automatically create an MSA campaign for a selected upcoming Mega Sales event when it becomes…
Share Auto Budget Increase helps automatically increase your campaign budget when performance is strong and your budget is running low. With the latest enhancement, the feature is now smarter, more flexible, and supports wider campaign coverage to help you maintain momentum, maximize campaign opportunities, and ensure your campaigns keep running smoothly without missing potential sales….
Share 🎉 Maximize Your Sales with Lazada Sponsored Solutions during 6.6 Super Wow Sale The Lazada 6.6 Super Wow Sale, one of Lazada’s biggest shopping moments of the year, gives sellers a powerful opportunity to engage shoppers, drive traffic, increase visibility, and boost sales for their stores and products. It is a key moment to…
Share Join over 80% of sellers who prefer scaling with Sponsored Max. Upgrade now in just one click! Turn your Sponsored Discovery campaigns into high-performing growth drivers with a seamless one-click upgrade to Sponsored Max – Store. Unlock full platform traffic, bid confidently with Target ROAS and get ROAS/ROI Protection, and leverage a recommended setup…
Share Unlock exclusive rewards! Complete both tiers and receive extra vouchers on your first Sponsored Max campaign. How to Qualify Tier 1 – Start Here!Create your Sponsored Max campaign before 30 June 2026 to receive an LSS voucher instantly, with no minimum spend requirement for CPC Solutions. Tier 2 – Unlock After Completing Tier 1…
Share Understanding how your campaigns perform hour by hour is key to making timely optimizations. With Cumulative Hourly Data, your performance graphs now show how results build progressively across the day – giving you a clearer, more intuitive view of daily momentum at a glance. This enhanced view helps you track progress more easily, spot…
Share Starting 30 January 2026, Sponsored Max will be fully rolled out with 4 feature enhancements designed to drive performance, protect returns, and deliver clearer insights. What’s New 1. Sponsored Max – Product: Now supports campaign-level creations Set up campaigns with up to 100 products per campaign using a shared budget and bidding type, enabling…
Share ROAS Protection is a protection mechanism for sellers using the Target ROAS bidding type in Sponsored Max, which protects a minimum level of ROAS. If eligible campaigns fail to meet the defined thresholds (subject to applicable criteria), Lazada will rebate part of the campaign spend to sellers in the form of LSS vouchers. *Target…
Share 1. What Is Rapid Boost? Rapid Boost is a growth acceleration feature for Sponsored Max – Store campaigns using target ROAS/ROI bidding. When enabled, the system automatically accelerates campaign performance by increasing traffic and exploring ROAS/ROI at up to 30% below the seller’s target. This allows campaigns to progress through the learning phase more…
