Google Performance Max for Lazada: Boosting store traffic and sales with intelligent campaign automation

💰 13.8x return on ad spend (ROAS)
📈 2.8x increase in product page traffic from external sources within 3 months
🛒 +5.81% improvement in conversion rate

Bringing science-backed skincare to more customers:

Smooth E Thailand is a trusted name in skincare, known for its dermatologist-tested, natural-based products that cater to various skin concerns. As the brand expanded its online presence, Smooth E sought a scalable and efficient way to reach new audiences and drive quality traffic to its Lazada store.

THEIR GOAL 🏆

• Driving scalable growth with external traffic
• Expand reach beyond marketplace boundaries
• Boost visibility for newly launched products
• Improve overall conversion rates and sales

The brand sought an ‘always-on‘ solution that would complement its internal Lazada marketing efforts while minimizing manual campaign setup.

THEIR SOLUTION 🎯

One-time setup, full-funnel automation

Smooth E integrated Google Performance Max (PfM), a solution that combines Lazada’s product catalog with Google Ads’ AI-powered automation.

Key features included:

• Automatic campaign generation based on the store’s catalog
• AI-optimized placements across Google Search, Shopping, YouTube, Display, and more
• Dynamic creatives adapted for product discovery and promotions
• Continuous monthly optimization with zero manual effort

This enabled Smooth E to run ‘always-on’ external campaigns that consistently brought high-intent traffic into their Lazada store, significantly outperforming traditional external traffic methods.