Journal Thailand delivered remarkable sales growth during Lazada’s 6.6 Mega Campaign. By strategically introducing a new brand presenter to unveil their refreshed identity and implementing Sponsored Max to boost product visibility, Journal created a winning formula that helped them surpass competitors and achieve breakthrough e-commerce success.
📈 60X return on investment (ROI)
🛒 200% sales growth (compared with previous month)
Journal is a premium Thai fragrance brand that creates scents inspired by Thai culture. The brand achieved its breakthrough with the launch of their signature product “Body Oil.” To optimize performance and gain maximum traffic from Lazada, the brand strategically activated Sponsored MAX to maximize their reach.
Their Goals 🏆
- Enhance product visibility and drive conversions
- Engage with wider audiences and connect with new potential buyers
- Drive scalable sales growth
Their Approach 🎯
Journal implemented Sponsored Max, an AI-powered solution that maximizes both store and product visibility. By activating Sponsored Max during the 6.6 Mega Campaign, this strategic approach helped Journal:
- Leverage enhanced product exposure
- Present their products to the right buyers
- Achieve substantial sales growth through targeted visibility
The results speak for themselves – Journal’s strategic use of Sponsored Max during the mega campaign period delivered exceptional ROI and sustainable growth.
