Objective π:
With a mission to provide reliable internet access to every Filipino household, TP-Link has grown from a trusted internet router provider into a leading brand for smart home and networking solutions. But delivering connectivity inside the home wasnβt enough β TP-Link saw the opportunity to extend their reach beyond the Lazada platform, aiming to connect with new audiences across multiple households.
To bring this vision to reality, TP-Link turned to Sponsored Affiliate by Lazada, a powerful solution to boost product visibility, reach high-intent buyers, and scale growth effortlessly.
Approach π:
For TP-Link, Sponsored Affiliate became a game-changer. The simple setup allowed them to quickly launch campaigns, while affiliate partners helped them reach wider audiences and deliver high-quality traffic to their store. Among all other marketing tools, SA consistently delivered one of the highest ROIs for TP-Link.
Results π:
π© Results on previous Mega Campaign (6.6 Campaign)
βͺοΈ Sponsored Affiliate drove 35% of Storeβs GMV during the campaign period, significantly boosting overall store performance
π Seller Tips to Success with Sponsored Affiliate
βͺοΈ Strategically Raise Commissions for Targeted Products
Ahead of major campaigns like Double Digits, TP-Link carefully plans and selects products that align with consumer demand and uses the Product Promotion feature to offer additional commissions on selected products.
π Product Promotion significantly boost product performance:
Items with highest tier of added commission rates (Diamond Badge) saw 12X higher number of orders compared to category peers throughout the campaign.
This approac help Tp-Link: maximizes product exposure, attracts high-intent shoppers, and drives significantly stronger sales performance during peak events.
