Sponsored Max Success Story: How Nem Van Xuan Maximized Traffic

Published Date: May 13, 2025

Objective

In this Sponsored Max success story, let’s get to know Nem Van Xuan from Vietnam, who overcame ROI challenges to effectively maximize their traffic and achieve a 40% uplift in ROI in just 2 weeks.

Nem Van Xuan is one of the leading and reputable mattress brands in Vietnam, specializing in providing a diverse range of products such as natural latex mattresses, foam mattresses, compressed air mattresses, and accompanying accessories like pillows, sheets, and blankets. With a commitment to delivering high-quality sleep, enhancing the health and spirit of customers, Nem Van Xuan has become the trusted choice of millions of Vietnamese.

Approach Nem Van Xuan enhanced their strategy with Sponsored Max- Store by: – Conducted a three-week test period, allowing enough time to exit the learning phase and optimization (optimal learning phase: 14 days), to evaluate the platform’s performance compared to previous campaigns. – Expanded strategy by running Sponsored Max – Product campaigns as well, enabling deeper targeting and unlocking additional GMV growth opportunities to maximize overall campaign effectiveness.

Results

In just two weeks, Sponsored Max drove 40% ROI uplift for Nem Van Xuan
– ROI increased from 10X (Feb 1-12) to 14X (Feb 13-28) post-optimization
– Sponsored Max significantly increased impressions and improved ROI
– By adopting Sponsored Max, they achieved stronger returns, leading to greater efficiency and better sales results