Adidas, one of the world’s leading sportswear brands, has been inspiring athletes and sports enthusiasts globally for decades. With a commitment to innovation, sustainability, and performance, Adidas creates cutting-edge athletic footwear, apparel, and accessories that empower people to push their limits. Through Lazada, Adidas Vietnam delivers their complete range of sports products directly to Vietnamese consumers.
The Challenge & Solution 🎯
Adidas Vietnam effectively utilized Lazada’s innovative Sponsored Max advertising solution to maximize their return on investment while strategically targeting high-value products with untapped potential
1. Objective 📊
Adidas Vietnam aimed to maximize return on investment (ROI) for product lines, increase sales velocity for high Average Order Value (AOV) products with limited market penetration, build comprehensive sales data for strategic product positioning, and achieve optimal budget utilization across campaigns
2. Approach 🎯
2.1 Strategic Product Selection:
– Identified SKUs with the highest AOV but limited GMV share
– Focused on products with less than 100 Store Pageviews to unlock hidden potential
– Leveraged Sponsored Max – Product targeting to boost underperforming high-value items
– Utilized Sponsored Max’s intelligent targeting capabilities
2.2 Smart Campaign Optimization:
– Utilized Sponsored Max’s ROI-focused placements for maximum efficiency
– Implemented full budget utilization strategy during peak traffic periods
– Synchronized campaigns with platform’s maximum organic traffic days
2.3 Performance Monitoring:
– Continuously tracked campaign performance against overall CIR objectives
– Optimized targeting based on real-time performance insights
3. Results✨
+3X Return on Investment (ROI) Uplift
+8% Orders Increase
Conclusion 🚀
Adidas Vietnam’s strategic implementation of Sponsored Max – Product campaigns delivered exceptional results by unlocking the potential of high-AOV products with limited visibility. By focusing on SKUs with fewer than 100 pageviews and leveraging Sponsored Max’s intelligent targeting, they successfully transformed underperforming inventory into revenue drivers while maximizing ROI.
Just like Adidas Vietnam, your brand can unlock hidden opportunities and maximize ROI with Sponsored Max.
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