Share Discover how businesses across the region are maximizing their growth with Sponsored Max! Our new AI-powered on-platform Lazada Sponsored Solutions What drives these incredible results? Discover the powerful features behind every success story! Key Benefits that Make Sponsored Max the One-Stop Growth Booster 🎯 Target ROI Bidding Set a realistic Target ROI to help…
Share Adidas, one of the world’s leading sportswear brands, has been inspiring athletes and sports enthusiasts globally for decades. With a commitment to innovation, sustainability, and performance, Adidas creates cutting-edge athletic footwear, apparel, and accessories that empower people to push their limits. Through Lazada, Adidas Vietnam delivers their complete range of sports products directly to…
Share Their Story 👶Offspring Inc is a trusted Malaysian baby care brand specializing in premium diapers and infant care products. To reach more parents and accelerate growth, they leveraged Sponsored Max, achieving remarkable business results. 1. Objective 📊Offspring Inc Malaysia aimed to maximize return on investment while significantly increasing sales revenue through strategic advertising. They…
Solution: Sponsored Max Share Objective In this Sponsored Max success story, let’s get to know Nem Van Xuan from Vietnam, who overcame ROI challenges to effectively maximize their traffic and achieve a 40% uplift in ROI in just 2 weeks. Nem Van Xuan is one of the leading and reputable mattress brands in Vietnam, specializing…
Solution: Sponsored Max Share Objective Sponsored Max is an on-platform promotional solution that fully leverages all platform traffic and utilizes Lazada’s latest AI-powered algorithms to help sellers maximize sales potential on Lazada while optimizing the sellers’ target return. Participating brands would like to enhance product visibility and drive substantial sales growth. Approach Brands implemented Sponsored…
Solution: Sponsored Affiliate Share Objective Sponsored Affiliate is a solution that is widely utilized across LazMall brands during key campaign periods, due to its low-touch setup and high ROI performance. Brand A wanted to take things a step further, aiming to refine the campaign reach by activating just the affiliates in relevant sectors (eg. KOL,…
Solution: Sponsored Media Share Objective As part of the 3.3 Double Digit Campaign, L’Oréal Paris initiated a series of external traffic campaigns to drive shoppers from Facebook and Instagram to their Lazada Thailand store. They wanted to drive better quality of traffic to the store, ie. shoppers with clear purchase intents, in order to drive…
Solution: Sponsored Discovery Share Objective Maybelline was introducing a new hero product in Indonesia, and wanted to achieve maximum visibility and sales results within 2 weeks of its launch. Approach Maybelline Indonesia opted to create a New Product Launcher (NPL) campaign as it could deliver quicker results as compared to running a standalone Sponsored Discovery…
Solution: Sponsored Discovery Share Objective Oppo Thailand wanted to boost visibility and accelerate sales performance of their latest flagship smartphone. They opted to use New Product Launcher as one of the ways to get exclusive placements across the Lazada App, while keeping a close control on bid prices. Approach OPPO ran the New Product Launcher…
Solution: Sponsored Discovery Share Objective A leading fashion brand was launching a new hero product, and was looking for ways to drive maximum visibility and sales performance within the first 2 weeks of the launch, ie. when its still fresh and relevant. Approach In order to gain exposure beyond ordinary Sponsored Discovery campaigns, the brand…
