Objective Maybelline was introducing a new hero product in Indonesia, and wanted to achieve maximum visibility and sales results within 2 weeks of its launch. Approach Maybelline Indonesia opted to create a New Product Launcher (NPL) campaign as it could deliver quicker results as compared to running a standalone Sponsored Discovery campaign. An NPL campaign…
Objective Oppo Thailand wanted to boost visibility and accelerate sales performance of their latest flagship smartphone. They opted to use New Product Launcher as one of the ways to get exclusive placements across the Lazada App, while keeping a close control on bid prices. Approach OPPO ran the New Product Launcher campaign within days of…
Objective A leading fashion brand was launching a new hero product, and was looking for ways to drive maximum visibility and sales performance within the first 2 weeks of the launch, ie. when its still fresh and relevant. Approach In order to gain exposure beyond ordinary Sponsored Discovery campaigns, the brand opted to augment it…
Objective Samsung Philippines wanted to boost overall sales performance during the 6.6 Mega Campaign and the subsequent Super Brand Day campaign. They opted to use First Search Slot to augment their Sponsored Discovery campaigns, specifically aiming to drive higher conversion, ROI, and clickthrough rate from the surge of high-intent shoppers during key campaign periods. Approach…
Objective After a stellar Sponsored Solutions performance, Unilever wanted to pivot their strategy to grow SOV and market share of key categories with Sponsored Discovery as one of the key drivers. Approach Unilever and Lazada reviewed the Sponsored Discovery setup, with focus on: Extensive data analysis and insights to define the right category/product strategy based…
Objective Philips Domestic Appliances, one of the top kitchen & home appliance brands on LazMall, wanted to ensure continuous growth in GMV performance, in sync with Lazada’s growing Electronics-Small Appliances category in Thailand. Approach After jointly reviewing the overall Sponsored Solutions setup, Lazada and Philips Domestic Appliances identified opportunities in the way Sponsored Discovery are…
Objective A global beauty brand wanted to enhance the overall visibility and conversion rate for their Sponsored Discovery campaigns in Vietnam. They adopted the First Search Slot feature to maximize the chance of appearing as the first and foremost listing whenever shoppers entered relevant keywords. The ultimate goal was to drive better conversions, ROI, and…
Objective With a significantly shorter buyer lifespan than other categories, Baby Diaper brands tend to be on a constant lookout to identify and drive New Buyers to their store. Mamypoko, a leading Mother & Baby brand, wanted to tap into Lazada’s growing pool of New Buyers in this category, with the ultimate goal of achieving…
Objective L’Oréal Paris has been running successful Sponsored Discovery campaigns with their result in Lazada Indonesia store, and wanted to further scale up without risking any potential decline in ROI or Conversion Rates. Approach Lazada and L’Oréal Paris jointly reviewed and refined the way Sponsored Discovery is ran, focusing on areas such as: Revamping the…
