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Global Beauty Brand: Maximize visibility and boost conversion rates with First Search Slot

Solution:

Published Date: Dec 20, 2022

Objective

A global beauty brand wanted to enhance the overall visibility and conversion rate for their Sponsored Discovery campaigns in Vietnam.

They adopted the First Search Slot feature to maximize the chance of appearing as the first and foremost listing whenever shoppers entered relevant keywords.

The ultimate goal was to drive better conversions, ROI, and clicks against their existing campaigns.

Approach

The brand placed an overbid for First Search Slots in all of their Sponsored Discovery campaigns.

As a first step, a handful of priority SKUs were selected for placement in First Search Slot
The brand then placed an overbid for the above SKUs using the FSS Overbid feature in the LSC portal
The overbid price was closely monitored and adjusted throughout the campaign duration to remain competitive against competitors

Results

“This project has propelled Sponsored Discovery to new heights: up to 321% increase in spending and yet we still improved our ROAS by 25%. We closed Q4 21 commerce festivities with stellar onsite media results.”