Understanding how your campaigns perform hour by hour is key to making timely optimizations. With Cumulative Hourly Data, your performance graphs now show how results build progressively across the day – giving you a clearer, more intuitive view of daily momentum at a glance.
This enhanced view helps you track progress more easily, spot trends earlier, and make more confident decisions as the day unfolds.
What’s Updated
The platform now uses a Cumulative Hourly Data format for hourly graph views. Previously, graphs showed hourly sliced data, where each point reflected performance for that specific hour only, making it harder to understand overall daily progress without manually adding up results.
With the new cumulative view, each data point represents the total performance accumulated from the start of the day up to that hour. This creates a smoother, more continuous performance trend that reflects how results build over time, making it easier to understand overall pacing and daily progress at a glance.
Where will this be available?
The cumulative hourly view is available on pages that support the “Today” filter with hourly graphs, including:
– On-Platform Solutions Homepage
– Sponsored Max
– Sponsored Discovery
– Data Reports
Please note that the On-Platform Solutions Overview and Sponsored Display tabs in Data Reports do not support this view.
