🎉 Maximize Your Sales with Lazada Sponsored Solutions during Birthday Sale
The Lazada Birthday Sale, one of Lazada’s biggest shopping moments of the year, gives sellers a powerful opportunity to engage shoppers, drive traffic, increase visibility, and boost sales for their stores and products. It is a key moment to connect with both new and existing customers and accelerate your growth on the platform.
Let us dive into how you can power up your campaign during the Birthday Sale with Lazada Sponsored Solutions!
Lazada Sponsored Solutions: Full-Funnel Marketing for Maximum Impact
Lazada Sponsored Solutions provide a complete suite of marketing tools that reach shoppers across every stage of their journey. Whether your goal is to drive product discovery, maximize conversions, or expand external traffic, our solutions are designed to help your brand stand out in a competitive marketplace.
New & Highlighted Sponsored Solutions You Should Not Miss
This Birthday Sale features powerful solutions and exclusive offers to help you drive even stronger results:
✨ Birthday Sale Limited-Time Bonus Packages
Specially curated packages available only during the Birthday Sale to maximize your store’s visibility at exceptional value.
✨ Mega Sales Accelerator (MSA)
A must-have to amplify your product exposure and outperform competitors during peak shopping periods.
✨ Sponsored Max with 4 New Feature Upgrades
A highly efficient solution that automatically optimizes bids and placements – now further enhanced with four new feature upgrades to help you drive stronger performance, protect returns, and unlock clearer insights, so you can scale conversions with greater confidence.
Available for All Sponsored Max Campaigns
– ROAS Protection: Provides additional promotion safeguards for Sponsored Max. Eligible sellers who meet the ROAS Protection criteria and thresholds can receive rebates in the form of Lazada Sponsored Solutions (LSS) vouchers, helping protect returns while scaling performance. Learn More
– Rapid Boost: An acceleration feature that adopts a more achievable target ROAS/ROI to drive incremental GMV and orders. Helps learning-phase campaigns exit the learning period faster, while enabling stable-phase campaigns to scale more efficiently. Learn More
– Conversion Reporting (Enhanced Dashboard): Adds purchase-date metrics alongside click-date data, enabling more comprehensive performance analysis and clearer optimization insights. Learn More
Exclusive to Sponsored Max – Product
– Campaign-Level Creations: Allows sellers to include up to 100 products within a single campaign, sharing budget and bid settings across products. Intelligent budget allocation automatically distributes spend across products to maximize efficiency and scale winning SKUs. Learn More
Full Integration Budget Framework for Mega
Increase your daily budget and maintain sufficient balance for Sponsored Max and MSA during the Mega campaign period to ensure maximum visibility and sales performance throughout the Birthday Sale.
Note: This framework serves as a guide, allowing brands to tailor each solution to their specific marketing and business objectives.
To Unlock the Full Potential of Your Birthday Sale Campaign, Leverage These Powerful Sponsored Solutions:
● Sponsored Max – Automatically optimizes bids and placements to drive maximum conversions effortlessly.
● Sponsored Display CPM Guaranteed Delivery (CPM GD) – Strengthen brand awareness with guaranteed impressions through high-impact CPM solutions.
● Sponsored Brand Search* – Secure and strengthen your brand keyword searches with top-of-search visibility to capture high-intent shoppers.
BETA: Currently available for eligible sellers only
● External Traffic – Boost off-platform traffic with Sponsored Media, CPAS, and Google Performance Max.
