Finding the right bidding value is essential for campaign success. Whether you’re optimizing for Target ROI or Max CPC, realistic goals lead to better results. If you’re unsure where to start, Auto Bidding can help you discover optimal bids automatically.
Sponsored Max’s Bidding Models Offer:
🎯 Target ROI Strategy
💰 Max CPC Strategy
🤖 Auto Bidding Strategy
Here’s how optimal target ROI and Max CPC for maximum GMV and profitability
🎯 Target ROI Optimization
Understanding the Target ROI Performance Curve
Our simulation provides a critical insight: there’s always a trade-off between sales volume and profit margins. Discover how this curve helps you pinpoint the ideal balance for your business, maximizing both growth and returns.
📊 The Three Performance Zones:
🟡 Low Profitability Zone
High sales volume but thin profit margins. Good for market penetration and brand awareness.
✅ High sales volume
❌ Low individual profit margins
⚠️ Low profitability with scale
🟢 Optimal Performance Zone ⭐ Recommended
Perfect balance of sales and profit. Maximum efficiency for long-term growth
✅ Optimal sales volume
✅ Optimal profit margins
✅ Sweet spot to balance profitability and scale
🟠 Limited Scalability Zone
High profit margins but lower sales volume.
❌ Low sales volume
✅ High profit margins
⚠️ Limited scalability as your promotional budget might not be fully spent if the Target ROI is set too high
Our Recommendation for This Scenario
For this simulation graph, starting with 5x ROI offers the best balance between your growth and profitability.
With Sponsored Max, forget the guesswork – simply select the ‘recommended setting’ on the interface for optimal performance!
*Simulation data provided for illustrative purposes only. Actual results may vary based on market conditions, competition, and campaign execution.
💰 Max CPC Optimization
Understanding the CPC Performance Curve
Our Max CPC simulation reveals the relationship between your maximum cost-per-click (Max CPC) and overall campaign performance.
📊 The Three Performance Zones:
🟡 Limited Scalability Zone
Low clicks and low sales but high profit margins. However, if your bids or budget are set too low, you risk missing out on even these valuable, high-profit opportunities, leading to minimal or no spend at all
🟢 Optimal Performance Zone ⭐ Recommended
Best balance of clicks, sales, and profit. Sweet spot to balance profitability and scale.
🟠 Low Profitability Zone
High clicks and high sales but thin profit margins. Gets maximum visibility but requires careful profit monitoring.
Our Recommendation for This Scenario
✅ $0.20 CPC is optimal for most campaigns – perfect balance of reach and profitability
✅ Higher bids don’t guarantee higher profits – efficiency matters more than volume
✅ Monitor profit margins closely – especially at higher CPC levels
*Simulation data provided for illustrative purposes only. Actual results may vary based on market conditions, competition, and campaign execution.
🎯 Ready to get started? Click here to explore Sponsored Max!
📖Unsure which campaign type and bidding type suit you? Click here to get your step-by-step guide to campaign success!
