New! Introducing Sponsored Brand with Sponsored Brand Search and Sponsored Display in a single, unified tab to boost brand awareness through one simplified interface.
This update simplifies campaign setup and management, offering enhanced control and flexibility to build brand presence across the Lazada platform. The integration streamlines operations, allowing selection based on brand strategy, whether to boost brand awareness through Sponsored Brand Search or Sponsored Display.
What are the 2 solutions in the Sponsored Brand tab:
• Sponsored Brand Search (BETA – currently available to selected sellers only):
Promote brand through top-of-search results visibility. Elevate brand presence with premium banners.
Reach high-intent shoppers at key decision-making moments
• Sponsored Display:
Promote brand via high-impact display placements across Lazada’s landing page and extensive placement inventories. Maximize brand awareness and product impressions by increasing in-app engagement.
Both solutions, Sponsored Brand Search and Sponsored Display, are now available under the Sponsored Brand tab.
Follow these simple steps to launch your campaign:
1.Log in to Seller Center
2.Go to Sponsored Solutions > On-platform Solutions
3.Select Sponsored Brand to access Sponsored Brand Search or Sponsored Display
